RemoteLeaf Logo
Log in Sign up

Growth Manager (Apps)

2 months, 1 week ago
United Kingdom, Lithuania, Portugal, Ukraine, Turkey, South Korea
Full-time
Mid Level
Growth Marketing Manager
Marketing and Growth
Android CRM Facebook Ads iOS TikTok
Apply Now
Aperture

Aperture

Aperture provides award-winning product growth strategy and performance marketing services for purpose-driven startups, including App Store Optimization, Subscription Products, and Growth Consulting.

Professional Services
1-10
Founded 2022
View All Jobs 7

Description

  • Own media buying and acquisition strategy across app channels including Apple Search Ads, Google App Campaigns, Meta, TikTok, and programmatic.
  • Plan, execute, and scale multi-channel app campaigns for iOS and Android.
  • Build and optimise web-to-app and app-direct flows based on economics and tracking reliability.
  • Set budgets using payback, signal quality, and incremental performance rather than vanity metrics.
  • Design weekly testing roadmaps covering channel mix, budget, optimisation events, geo expansion, and creative inputs.
  • Set up and maintain attribution across SKAN, MMPs, and first-party event frameworks.
  • Design and refine signal engineering approaches including AEM configuration, server-side events, CAPI, and event prioritisation.
  • Reconcile platform, MMP, and backend subscription data to identify measurement gaps and optimisation opportunities.
  • Map the full user funnel from ad click through retention and diagnose performance issues using cohort data.
  • Optimise App Store and Play Store listings, and feed paid learnings into ASO strategy.
  • Collaborate with Creative Strategists by translating performance data into test hypotheses, success metrics, and learning logs.
  • Lead performance reviews and communicate results, limitations, and next steps clearly to clients and internal teams.

Requirements

  • 3+ years of experience in mobile performance marketing or app growth.
  • Hands-on experience with Meta app campaigns, Google App Campaigns, Apple Search Ads, and TikTok Ads.
  • Experience using MMPs such as AppsFlyer, Adjust, or Singular.
  • Demonstrable experience scaling subscription apps or trial-based products.
  • Strong understanding of attribution challenges, including SKAN, AEM, and CAPI/server-side tracking.
  • Ability to debug tracking and event mapping issues logically.
  • Strong commercial judgement with a payback-focused mindset.
  • Structured, analytical thinking and clear communication in client-facing settings.
  • Comfort working in a performance-first, algorithm-aware, economics-driven role.
  • Preference for candidates who can work through attribution ambiguity without relying on creative to drive performance.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

iFood

Head SMB Strategy & Growth

iFood 5K-10K Air Freight & Logistics

O iFood busca uma liderança para atuar com pequenas e médias empresas, criando e escalando iniciativas, experimentos e soluções que impulsionem receita, engajamento e impacto econômico para parceiros SMB.

Brazil Full-time Lead Business Development Growth Marketing Manager
7 hours, 42 minutes ago
iFood

Especialista Growth Pricing- Farma

iFood 5K-10K Air Freight & Logistics

O iFood busca uma pessoa para atuar com pricing, governança de preços e análise de competitividade para sellers e marketplace em uma operação de tecnologia e delivery de grande escala na América Latina.

Brazil Full-time Mid Level Growth Marketing Manager Product Analyst
Databricks Looker Power BI SQL Tableau
7 hours, 42 minutes ago
iFood

iFood Pago - Gerente de Growth

iFood 5K-10K Air Freight & Logistics

O iFood busca um(a) profissional para liderar a estratégia e a performance de um produto financeiro, com foco em crescimento, rentabilidade e integração com o ecossistema iFood Pago.

Brazil Lead Growth Marketing Manager Product Manager
CRM
7 hours, 57 minutes ago
Freebird

CRO Manager

Freebird 11-50 Consumer Goods

Freebird® is hiring a remote CRO Manager to build and run its end-to-end experimentation program for paid acquisition funnels, with the goal of improving conversion, profitability, and growth across the customer journey.

United States Canada Poland India Brazil Full-time Senior Growth Marketing Manager
Shopify UX Design
8 hours, 27 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers