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Field Marketing Manager

1 hour, 51 minutes ago
United States
Full-time
Lead
Marketing Manager
Sales and Business Development
Agile Digital Marketing HubSpot
Apply Now
Aledade

Aledade

Aledade collaborates with independent practices, health centers, and clinics to establish and manage Accountable Care Organizations (ACOs) that prioritize primary care, enabling physicians to enhance patient care while maintaining their independence in...

Health Care Providers & Services
1K-5K
Founded 2014
$686M raised
View All Jobs 64

Description

  • Design and manage experiential events such as roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations.
  • Develop and localize market-specific campaigns, messaging, and materials for assigned regions.
  • Collaborate with Campaigns, Digital Marketing, Brand Strategy, and Portfolio Marketing to align field efforts with Aledade’s value proposition.
  • Partner with Network Development leadership to create and execute targeted account-based marketing tactics.
  • Work with Regional Sales Directors, Growth Development Reps, and Network Development Leaders to support the sales funnel.
  • Build relationships with key opinion leaders, subject matter experts, influencers, medical societies, and local healthcare partners.
  • Measure, analyze, and report field marketing performance using quantitative and qualitative KPIs.
  • Use campaign and event insights to refine strategy and support the field marketing roadmap.
  • Mentor junior staff and improve event and process workflows where needed.

Requirements

  • Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field.
  • 8+ years of experience in field marketing, account-based marketing, event marketing, or experiential marketing.
  • Experience in healthcare or a health system is preferred.
  • Willingness to travel frequently within the designated states and occasionally nationally, approximately 35%.
  • 2+ years of experience with marketing automation technology, preferably HubSpot.
  • Experience engaging executive-level leaders, including physicians and healthcare decision-makers.
  • Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics.
  • Demonstrated success with experiential marketing tactics that drive lead generation and engagement.
  • Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs.
  • Ability to lead cross-functionally, manage multiple stakeholders, and solve complex challenges creatively.
  • Outstanding organizational skills and attention to detail.
  • Experience organizing executive-level events and community engagements.
  • Demonstrable experience successfully managing Agile projects.
  • Valid driver’s license and ability to drive within the assigned territory.
  • Ability to travel by plane when needed and meet physical requirements including prolonged sitting, standing, walking, and lifting up to 25 lbs.

Benefits

  • Flexible work schedules with the ability to work remotely for many roles.
  • Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners.
  • 21 days of PTO in the first year, plus 11 paid holidays.
  • Two paid volunteer days.
  • 12 weeks of paid parental leave for all new parents.
  • Six weeks of paid sabbatical after six years of service.
  • Educational Assistant Program and Clinical Employee Reimbursement Program.
  • 401(k) with up to 4% match and stock options.

Interested in this position?

Apply directly on the company website

Apply Now

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