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Channel Sales Manager (Sub-Distribution)

11 hours, 42 minutes ago
United Kingdom
Full-time
Mid Level
Partnerships Manager
Sales and Business Development
Apply Now
Ajax Systems

Ajax Systems

Ajax Systems is a leading European security company offering award-winning wireless alarm systems for home security and automation.

Professional Services
501-1000
Founded 2011
$11M raised
View All Jobs 39

Description

  • Design and execute a sub-distribution strategy to expand market coverage and product penetration.
  • Identify, recruit, and onboard sub-distributors, regional wholesalers, and value-added resellers.
  • Map territories and define routes to market that prevent channel conflict between primary and sub-distributors.
  • Build and maintain trusted relationships across the sub-distribution network.
  • Negotiate commercial agreements, volume incentives, and rebate structures in line with pricing governance.
  • Monitor inventory, reorder patterns, and sell-out data to maximize turnover and prevent stock bottlenecks.
  • Deliver product training, commercial enablement, and sales toolkits to partner sales teams.
  • Partner with marketing on promotions, point-of-sale merchandising, and incentive programs.
  • Visit regional installers, integrators, and dealers with partner sales representatives to win key accounts and generate demand.
  • Track sales targets, forecasts, inventory pipelines, and market-share growth, and report market insights to senior management.

Requirements

  • 3+ years of successful experience in channel sales, business development, or sub-distribution management.
  • Experience in security, electronics, building materials, or technical B2B sectors is preferred.
  • Deep understanding of multi-tier distribution models, wholesale dynamics, and secondary routes to market.
  • Ability to negotiate financial terms, channel margins, incentives, and promotional plans.
  • Strong presentation, relationship-building, and negotiation skills, including the ability to influence external sales teams.
  • Ability to understand and demonstrate technical product features and commercial value propositions.
  • Self-motivated, target-driven, strategic approach with a hunter mindset for network expansion.
  • Willingness to travel up to 70% within assigned regions for partner meetings and field visits.

Interested in this position?

Apply directly on the company website

Apply Now

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