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VP, Marketing

1 month, 3 weeks ago
United States, United Kingdom
Full-time
Executive
Head of Marketing
Marketing and Growth
SEO
Apply Now
airSlate

airSlate

airSlate provides document workflow automation solutions with intuitive design, secure eSignatures, and customizable no-code Bots for streamlined business processes.

Professional Services
251-1K
Founded 2006
$182M raised
View All Jobs 16

Description

  • Lead pdfFiller’s PPC and SEO strategy using the company’s proprietary marketing engine and centralized marketing team.
  • Define and evolve the brand strategy to strengthen market positioning and drive growth.
  • Own the integrated marketing strategy across acquisition, activation, retention, and expansion.
  • Own product marketing, including positioning, messaging, competitive intelligence, go-to-market planning, and feature launch execution.
  • Lead product-led growth motions, including trial-to-paid conversion, onboarding, lifecycle engagement, and self-serve expansion.
  • Define ICP segmentation and differentiated messaging to improve competitive positioning.
  • Leverage AI-driven tools and insights to improve targeting, personalization, campaign efficiency, and decision-making.
  • Oversee marketing performance metrics such as CAC, LTV, funnel conversion, and revenue contribution.
  • Collaborate with product, growth, support, engineering, and shared marketing resources to align priorities and maximize impact.
  • Provide dotted-line leadership to the centralized marketing team and guide resource allocation across priorities.

Requirements

  • 10+ years of progressive marketing leadership experience in SaaS.
  • Experience scaling a business beyond $10M ARR, and ideally $100M ARR.
  • Proven experience leading product-led growth strategies, including activation, self-serve conversion, and expansion.
  • Strong track record in performance marketing with deep fluency in SaaS unit economics.
  • Experience incorporating AI or advanced analytics into marketing strategy and optimization.
  • Success partnering closely with Product on pricing, packaging, and go-to-market execution.
  • Strong analytical mindset with experience building forecasting models, dashboards, and experimentation frameworks.
  • Clear, confident leadership presence with the ability to influence senior stakeholders and translate strategy into measurable business results.
  • Experience operating in matrixed or portfolio environments with shared marketing resources.

Benefits

  • Flexible working environment with remote and hybrid options across multiple countries.
  • Competitive compensation with local-market salaries, performance-based bonus, and stock options.
  • Professional growth support through courses, conferences, and learning resources.
  • Career growth and internal mobility opportunities within airSlate.
  • Comprehensive health coverage and wellness benefits tailored by country.
  • Access to fitness options and quarterly company-wide Mental Health Days.
  • Family-friendly support, including flexibility for parents and family-oriented programs.
  • Charitable giving and volunteer support through the airSlate Care programme.

Interested in this position?

Apply directly on the company website

Apply Now

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