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Email Marketing Manager - Ecommerce / Lifecycle

16 hours, 30 minutes ago
United States
Contract
Mid Level
Email Marketing Manager
Marketing and Growth
Email Marketing
Apply Now
Human

Human

Human is a leading ecommerce digital marketing agency in Orange County dedicated to helping businesses achieve growth goals. They specialize in partnering with ecommerce entrepreneurs to maximize revenue growth and provide services such as content mark...

Media
11-50
Founded 2015
View All Jobs 2

Description

  • Develop and execute ecommerce email campaigns, automated flows, and lifecycle programs.
  • Plan prioritized email calendars around promotions, product launches, and business objectives.
  • Write on-brand subject lines, preview text, body copy, and calls to action.
  • Build and manage Klaviyo flows, including triggers, conditional splits, and audience logic.
  • Create and maintain audience segments based on behavior, purchase history, engagement, and lifecycle stage.
  • Apply deliverability practices, including list hygiene, suppression logic, and sunset flows.
  • Perform QA for mobile rendering, links, audiences, send timing, and overall campaign accuracy.
  • Design and analyze A/B tests across subject lines, send times, content, and offers.
  • Report on email performance and translate metrics into optimization recommendations.
  • Use AI for ideation, drafting, analysis, testing, and refinement while applying strong editorial judgment.

Requirements

  • Proven ecommerce email marketing experience with a portfolio of campaigns and flows across multiple brands or verticals.
  • Ability to independently write compelling, on-brand email copy.
  • Deep working knowledge of Klaviyo, including flow architecture, conditional splits, trigger logic, and campaign management.
  • Strategic experience planning email calendars around promotions, launches, and business goals.
  • Strong understanding of segmentation based on behavior, purchase history, engagement, and lifecycle stage.
  • Familiarity with deliverability, list hygiene, suppression logic, and sunset flows.
  • Experience conducting and interpreting A/B tests.
  • Proficiency analyzing open rate, click rate, revenue per recipient, placed order rate, and unsubscribe rate.
  • Sharp editorial and quality-control judgment for copy, creative hierarchy, audience rules, and flow logic.
  • Required fluency with AI tools, including the ability to edit and improve AI-generated work with taste and judgment.

Interested in this position?

Apply directly on the company website

Apply Now

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