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Senior Growth Marketing Lead, Engagement

2 weeks, 2 days ago
United States
Full-time
Lead
Email Marketing Manager
Project and Program Management
CRM Email Marketing Machine Learning
Apply Now
Airbnb

Airbnb

Airbnb is the world's largest community-driven hospitality company, offering homes and experiences in 191 countries. It is an online marketplace connecting people to unique accommodations and experiences globally.

Hotels, Restaurants & Leisure
5K-10K
Founded 2008
View All Jobs 64

Description

  • Own lifecycle strategy across the full member journey, including awareness, progression, incentive redemption, and re-engagement.
  • Lead personalized email and push programs that help guests understand and use membership benefits and incentive offers.
  • Partner with global business teams to turn membership benefits and promotional moments into effective campaigns and journeys.
  • Use segmentation, behavioral triggers, personalization, and automation to improve targeting and campaign performance.
  • Partner with Analytics and Data Science on segmentation, incrementality, and performance analysis, and translate findings into recommendations.
  • Partner with Finance and Business Operations on incentive cost modeling, redemption forecasting, and program economics.
  • Build and manage a structured experimentation roadmap across messaging, audiences, timing, and channel mix.
  • Develop clear campaign briefs covering goals and technical, data, creative, and audience requirements.
  • Collaborate with Creative, Product, Engineering, Marketing, and other cross-functional teams to deliver high-quality experiences.
  • Present strategy, insights, and roadmap recommendations to stakeholders and senior executives.

Requirements

  • 15+ years of B2C CRM/lifecycle experience in fast-paced consumer or e-commerce environments.
  • 9+ years of experience in lifecycle marketing, customer journey design, segmentation, personalization, and behavioral marketing.
  • Exceptional prioritization and project management skills, including developing and executing workplans across multiple workstreams.
  • Ability to work autonomously and learn tools and systems quickly.
  • Comfort working in ambiguity and change with resilience and adaptable leadership.
  • Proven ability to influence cross-functional roadmaps and present strategy and results to senior leadership.
  • Strong analytical mindset with experience in experimentation, performance measurement, and campaign optimization.
  • Ability to balance growth objectives with customer experience and brand considerations.
  • Deep experience with CRM platforms, marketing automation systems, and AI-enabled personalization capabilities.
  • Remote eligibility requires living in a state where Airbnb, Inc. has a registered entity; occasional office or offsite work may be required.

Benefits

  • Base salary range of $196,000 to $245,000 USD.
  • May be eligible for bonus.
  • May be eligible for equity.
  • Benefits package included.
  • Employee Travel Credits.
  • Remote-eligible role within approved U.S. states.

Interested in this position?

Apply directly on the company website

Apply Now

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