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Senior Consumer Communications Manager, DACH & CEE

1 day, 19 hours ago
Germany
Full-time
Lead
Marketing Manager
Project and Program Management
Apply Now
Airbnb

Airbnb

Airbnb is the world's largest community-driven hospitality company, offering homes and experiences in 191 countries. It is an online marketplace connecting people to unique accommodations and experiences globally.

Hotels, Restaurants & Leisure
5K-10K
Founded 2008
View All Jobs 141

Description

  • Translate global communications priorities into locally relevant ideas that support local business objectives.
  • Identify proactive press opportunities and drive national and global announcements tied to consumer and product goals.
  • Develop campaigns and programs that resonate with German audiences and support demand for Airbnb.
  • Handle incoming media inquiries using data, industry research, and host and guest stories.
  • Collaborate with local, regional, and global communications teams and cross-functional stakeholders on coordinated communications initiatives.
  • Liaise with the host and guest community around media opportunities.
  • Develop written communications materials including press releases, blog posts, story pitches, Q&As, briefs, messaging guidelines, and presentations.
  • Build and manage relationships with key reporters, celebrities, and influencers.
  • Support local agency management, including campaign project management, coverage reporting, press office calendar management, and localization of global press materials.

Requirements

  • 10+ years of communications experience in a PR agency or in-house communications team.
  • Experience in high-performing international organizations in entertainment, tech, or travel is a plus.
  • Bachelor’s degree.
  • German native speaker with fluent English and excellent writing and verbal communication skills.
  • Proven track record of developing and executing creative consumer communications initiatives that generate earned media coverage, awareness, and brand buzz.
  • Strong awareness of pop culture and the ability to craft ideas that drive editorial coverage and social engagement.
  • Ability to create an editorial plan that maintains a consistent media drumbeat with global and local stories.
  • Experience originating, project managing, and delivering complex proactive press projects, including research- or data-driven stories, press events, press trips, and celebrity/influencer engagements.
  • Ability to collaborate effectively with multi-functional teams in a matrix organization.
  • Confident leading meetings with external partners, senior stakeholders, and media contacts.
  • Experience working with celebrities.
  • Proficiency in agency management, including briefing, budget management, and impact analysis.
  • Comfort working in a fast-paced environment and adapting flexibly to change.

Benefits

  • Annual base pay range of €84,000 to €105,000 EUR.
  • May be eligible for bonus.
  • May be eligible for benefits.
  • May be eligible for Employee Travel Credits.

Interested in this position?

Apply directly on the company website

Apply Now

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