Airalo

Airalo is the world's first eSIM store offering travelers access to eSIMs in 200+ countries & regions at affordable prices. With Airalo, travelers can manage their eSIMs, top up on the go, and enjoy pain-free connectivity while traveling. Say goodbye t...

Airlines

Industrials

51-250 (150)

Founded 2019

$67M raised

17 open positions

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Product Marketing - Senior Manager

3 weeks, 5 days ago

Spain, United Kingdom

Full-time

Lead

Product Marketing Manager

Product Management

CRM

Apply Now

Airalo

Airlines

51-250

Founded 2019

$67M raised

View All Jobs 17

Description

Own product positioning and messaging for each product and customer segment, including B2C travelers, B2B partners, and enterprise customers.
Develop and maintain a scalable messaging framework across channels, markets, and languages.
Lead go-to-market planning for new products, features, and market expansions from strategy through execution.
Partner with Growth, CRM, and Partnerships to design integrated launch plans with goals, channels, and success metrics.
Build a deep understanding of customers, segments, and buying behaviors through market research, competitive analysis, and customer feedback.
Serve as the internal voice of the customer across Product, Marketing, and Leadership.
Drive strategies to improve activation, engagement, upsell, and retention across the customer lifecycle.
Work with CRM, Growth, and Product to design lifecycle campaigns based on product value and behavioral data.
Partner with Product Management on roadmap planning and ensure marketing is involved early.
Define launch tiers, coordinate cross-functional readiness, and own launch retrospectives and playbook improvements.
Equip internal teams with positioning guides, battlecards, objection-handling materials, and product updates.
Develop structured training and onboarding materials for customer-facing and GTM teams.

Requirements

8+ years of product marketing experience, including senior leadership experience in a high-growth tech, consumer, or marketplace company.
Proven experience owning end-to-end GTM strategy for complex or global products.
Strong ability to translate complex products into clear, compelling messaging for diverse global audiences.
Experience working cross-functionally with Product, Growth, CRM, Sales, and Support teams.
Data-fluent with experience using analytics and research to drive decisions and measure impact.
Excellent written and verbal communication skills, including executive-level presentation skills.
Experience in travel, mobile, fintech, or marketplace businesses is a plus.
Comfortable working in a remote-first, globally distributed environment.
Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.
Experience with multi-country product coverage and global user bases is a plus.
Must live in and have valid work authorization for the UK or Spain.

Benefits

Health insurance.
Work-from-anywhere stipend.
Annual wellness and learning credits.
Annual all-expenses-paid company retreat in a destination location.
Remote-first work environment within the UK or Spain.

Interested in this position?

Apply directly on the company website

Apply Now

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