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Product Marketing - Senior Manager

2 months ago
Spain, United Kingdom
Full-time
Lead
Product Marketing Manager
Product Management
CRM
Apply Now
Airalo

Airalo

Airalo is the world's first eSIM store offering travelers access to eSIMs in 200+ countries & regions at affordable prices. With Airalo, travelers can manage their eSIMs, top up on the go, and enjoy pain-free connectivity while traveling. Say goodbye t...

Airlines
51-250
Founded 2019
$67M raised
View All Jobs 19

Description

  • Own product positioning and messaging for each product and customer segment, including B2C travelers, B2B partners, and enterprise customers.
  • Develop and maintain a scalable messaging framework across channels, markets, and languages.
  • Lead go-to-market planning for new products, features, and market expansions from strategy through execution.
  • Partner with Growth, CRM, and Partnerships to design integrated launch plans with goals, channels, and success metrics.
  • Build a deep understanding of customers, segments, and buying behaviors through market research, competitive analysis, and customer feedback.
  • Serve as the internal voice of the customer across Product, Marketing, and Leadership.
  • Drive strategies to improve activation, engagement, upsell, and retention across the customer lifecycle.
  • Work with CRM, Growth, and Product to design lifecycle campaigns based on product value and behavioral data.
  • Partner with Product Management on roadmap planning and ensure marketing is involved early.
  • Define launch tiers, coordinate cross-functional readiness, and own launch retrospectives and playbook improvements.
  • Equip internal teams with positioning guides, battlecards, objection-handling materials, and product updates.
  • Develop structured training and onboarding materials for customer-facing and GTM teams.

Requirements

  • 8+ years of product marketing experience, including senior leadership experience in a high-growth tech, consumer, or marketplace company.
  • Proven experience owning end-to-end GTM strategy for complex or global products.
  • Strong ability to translate complex products into clear, compelling messaging for diverse global audiences.
  • Experience working cross-functionally with Product, Growth, CRM, Sales, and Support teams.
  • Data-fluent with experience using analytics and research to drive decisions and measure impact.
  • Excellent written and verbal communication skills, including executive-level presentation skills.
  • Experience in travel, mobile, fintech, or marketplace businesses is a plus.
  • Comfortable working in a remote-first, globally distributed environment.
  • Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.
  • Experience with multi-country product coverage and global user bases is a plus.
  • Must live in and have valid work authorization for the UK or Spain.

Benefits

  • Health insurance.
  • Work-from-anywhere stipend.
  • Annual wellness and learning credits.
  • Annual all-expenses-paid company retreat in a destination location.
  • Remote-first work environment within the UK or Spain.

Interested in this position?

Apply directly on the company website

Apply Now

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