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Field Marketing Manager [gn] EMEA

1 month, 2 weeks ago
Europe
Full-time
Mid Level
Sales Manager
Sales and Business Development
CRM Digital Marketing Email Marketing Influencer Marketing Social Media Marketing
Apply Now
Actian

Actian

Actian Corp provides data management solutions for organizations to make confident, data-driven decisions and accelerate growth through hybrid data management, integration, and analytics services worldwide.

IT Services
251-1K
Founded 2005
View All Jobs 13

Description

  • Act as the primary marketing partner to the UK and Southern Europe sales teams and maintain regular alignment on priorities and feedback.
  • Develop regional marketing plans with Sales and the Marketing Director, balancing priorities, budget, and resources.
  • Execute regional marketing programs that support pipeline goals, customer engagement, and agreed business priorities.
  • Plan and deliver field marketing activities such as third-party events, customer events, executive programs, webinars, digital campaigns, and email marketing.
  • Adapt global campaigns, programs, and content for regional audiences to ensure local relevance and effectiveness.
  • Coordinate regional PR, influencer, and community engagement activities to support awareness and marketing objectives.
  • Identify and develop customer advocacy opportunities, including customer stories, references, speaking opportunities, and event participation.
  • Lead regional trade show planning and event logistics with internal teams, agencies, venues, and third-party organisers.
  • Monitor, measure, and report on marketing performance, and recommend improvements to maximise return on investment.
  • Manage regional marketing budgets and ensure activities are delivered effectively against objectives.

Requirements

  • Bachelor’s degree required.
  • 3–5 years of experience in field marketing or a related B2B discipline, ideally within SaaS or data analytics.
  • Proven experience building and executing regional, multi-channel marketing plans within budget.
  • Proficiency with marketing automation platforms and CRM systems for campaign execution, lead tracking, and performance measurement.
  • Strong project management skills with the ability to prioritise multiple deadlines and stakeholders independently.
  • Excellent written and verbal communication skills in English and French.
  • Additional European language skills such as Spanish or Italian are a plus.
  • Experience creating short-form content such as emails, web copy, and blog posts, with hands-on use of digital channels including social and email.
  • Comfort using a variety of MarTech tools to support campaign delivery and reporting.
  • Ability to travel approximately 30% across the assigned region, including for industry events, customer meetings, partner engagements, and internal sales activities.

Benefits

  • Competitive compensation and success-oriented compensation.
  • Opportunities for career growth plus attractive career and training opportunities.
  • Flexible working hours and a home-office work-life balance.
  • State-of-the-art equipment.
  • Work and travel in an international environment.
  • Collaborative, inclusive, and high-performance team culture.
  • Team events, trade fairs, and seasonal on-site company parties.

Interested in this position?

Apply directly on the company website

Apply Now

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