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Sr. Director, Partnership Strategy

2 hours, 1 minute ago
United States
Full-time
Lead
Partnerships Manager
Sales and Business Development
Google Tag Manager
Apply Now
Zeta Global

Zeta Global

Zeta Global provides an AI-powered marketing cloud that enables enterprises to acquire, grow, and retain customers through precision marketing, leveraging data science, advanced analytics, and machine learning to create optimized customer experiences.

Media
1K-5K
Founded 2007
View All Jobs 72

Description

  • Advance and evolve Zeta’s Activation Partnership Enablement strategy with a balance of innovation and operational discipline.
  • Serve as a senior thought partner to leadership on priority partnerships, go-to-market evolution, and market-shaping opportunities.
  • Develop bold, insight-led activation ideas that integrate audience, creative, and media strategy.
  • Translate data and intelligence into strategic narratives for agencies and brands.
  • Partner with creative, media, activation, and cross-functional teams to make ideas executable, scalable, and measurable.
  • Support Sales on qualified high-value opportunities, including priority partnerships, cross-sells, and strategic requests.
  • Lead or co-lead strategic frameworks for key RFPs, owning the methodology, approach, and strategic throughline.
  • Identify where strategy engagement will drive the greatest impact across business units and client opportunities.
  • Act as the connective tissue between Activation Strategy and Data Cloud to integrate intelligence into go-to-market activation.
  • Define repeatable measurement frameworks and set expectations around success, performance, and accountability.
  • Uphold and refine pre-sales workflows to improve efficiency, consistency, and output quality.
  • Represent the Activation Partnership Enablement team in senior internal forums and client engagements.
  • Contribute to thought leadership on data-driven activation and media innovation.
  • Provide structured feedback to Product and Product Marketing to inform roadmap priorities.

Requirements

  • Senior-level strategic leadership experience in marketing, activation, media, partnerships, or related client-facing strategy work.
  • Experience partnering with Sales, Product, Data Cloud, Analytics, Client Success, and other cross-functional teams.
  • Ability to develop both bespoke 1:1 strategies and scalable frameworks.
  • Experience leading strategic work for senior client and agency conversations in complex, high-stakes environments.
  • Strong understanding of data-driven activation, media strategy, creative strategy, and measurement frameworks.
  • Experience supporting pre-sales motions and RFP development (preferred).
  • Experience translating complex data and signals into clear strategic narratives.
  • Ability to work hybrid from Los Angeles or San Francisco, or fully remote; ideally located on the West Coast.
  • Experience informing product or roadmap discussions through structured feedback (preferred).
  • Background in building repeatable processes and operational workflows (preferred).

Benefits

  • Unlimited PTO.
  • Excellent medical, dental, and vision coverage.
  • Employee equity.
  • Employee discounts.
  • Virtual wellness classes.
  • Pet insurance.
  • Salary range of $150,000 to $165,000 depending on location and experience.

Interested in this position?

Apply directly on the company website

Apply Now

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