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Data Platform Marketing Manager - SELECT by DoiT

2 weeks, 3 days ago
United States, Canada
Full-time
Mid Level
Lead Generation Specialist
Data Science and Analytics
AWS Azure Databricks GCP Generative AI Kubernetes Snowflake
Apply Now
Zendesk

Zendesk

Zendesk provides a comprehensive software solution designed to enhance customer service and engagement through an AI-powered platform that facilitates communication across various channels, including text, mobile, phone, email, live chat, and social me...

Professional Services
5K-10K
Founded 2007
View All Jobs 111

Description

  • Serve as the primary marketing lead for the SELECT / Data Platform business unit.
  • Translate revenue targets and expansion goals into a unified quarterly marketing strategy.
  • Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators.
  • Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative.
  • Differentiate SELECT positioning in the data optimization market.
  • Lead integrated campaigns across paid search, LinkedIn, retargeting, SDR enablement, content, and creative.
  • Develop and manage strategic campaign briefs that align messaging, audience, and economic value.
  • Own demand generation programs for data platform campaigns, webinars, executive roundtables, and landing pages.
  • Build repeatable thought leadership themes around data efficiency and data workload optimization.
  • Partner with Content, Growth, Sales, Product, and RevOps to track and improve pipeline, conversion, and revenue performance.

Requirements

  • 3 to 5 years of experience in B2B marketing, demand generation, or product marketing.
  • Experience marketing to data engineering, data platform, or FinOps audiences.
  • Familiarity with Snowflake, data lakes, or cloud data workloads.
  • Strong strategic planning capability combined with hands-on execution.
  • Demonstrated success driving pipeline growth in a technical B2B environment.
  • Experience partnering closely with sales leadership.
  • Ability to think in terms of revenue, expansion, and economic value.
  • Comfort owning a business unit narrative and prioritizing across competing marketing inputs.
  • Data-driven and outcome-oriented mindset.

Benefits

  • Unlimited vacation.
  • Flexible working options and remote work flexibility.
  • Health insurance.
  • Parental leave.
  • Employee stock option plan.
  • Home office allowance.
  • Professional development stipend.
  • Peer recognition program.

Interested in this position?

Apply directly on the company website

Apply Now

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