Director of GTM Narrative

3 weeks ago
Full-time
Lead
Sales and Business Development
Maven Clinic

Maven Clinic

Maven Clinic provides a digital clinic that supports women and families through various paths to parenthood, including pregnancy, fertility, and infant care, while also helping organizations enhance employee retention and health outcomes.

Health Care Providers & Services
251-1K
Founded 2014
$293M raised

Description

  • Define and evolve Maven’s core narrative across B2B and D2C to connect employer value with member experience.
  • Shape the narrative for major company moments, including new product launches and strategic partnerships.
  • Own the primary corporate pitch deck and keep it aligned with product strategy, clinical evidence, and market differentiation.
  • Develop high-impact written content for enterprise and consumer audiences.
  • Partner with Product Marketing to align product positioning with the broader company narrative.
  • Collaborate with Marketing and Brand to ensure campaign messaging follows approved narrative frameworks.
  • Translate clinical research, outcomes data, and product capabilities into credible stories for executive buyers and members.
  • Establish and maintain the narrative framework, including messaging hierarchy and core value propositions.
  • Work with Growth and field teams to gather buyer and member feedback and refine the narrative.
  • Support brand campaigns and major company moments with the Brand and Communications team.

Requirements

  • 10+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company.
  • Experience bridging enterprise and consumer audiences within the same organization.
  • Exceptional writing ability with the capacity to communicate financial impact to executives and clinical rigor and empathy to members.
  • Experience creating compelling decks with strong narrative logic.
  • Ability to craft clear, opinionated narratives grounded in data and customer insight.
  • Experience using AI and emerging technologies to accelerate research and narrative development without losing rigor or clarity.
  • Experience partnering closely with Product Marketing, Growth, and Brand teams.
  • Ability to thrive in fast-moving environments and build narrative systems from the ground up.
  • Experience in health tech or another regulated industry, preferred.
  • Background in management consulting, journalism, or editorial leadership with in-house operating experience, preferred.

Benefits

  • Base salary range of $180,000 to $210,000 per year.
  • Equity and benefits package.
  • Employer-covered health, dental, and insurance plan options.
  • Access to Maven’s full platform and specialists, including mental health, reproductive health, family planning, and pediatrics care.
  • Hybrid work, in-office meals, and work-together days.
  • 16 weeks of 100% paid parental leave and a new parent stipend for employees with 1+ year at the company.
  • Annual professional development stipend and access to a personal career coach.
  • 401(k) matching for US-based employees with immediate vesting.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Technical Product Marketing Director

Flosum 51-250 Internet Software & Services

Technical Product Marketing Manager at a B2B SaaS or infrastructure/platform company, responsible for shaping product and company messaging and driving customer-facing go-to-market content across the full customer journey.

Cybersecurity
59 minutes ago

ASO Specialist

Fortis Games 251-1K Internet Software & Services

Fortis Games is hiring an ASO Specialist to own app store strategy across multiple mobile game titles and drive organic growth through discovery, conversion, and alignment with in-game experiences.

2 hours, 8 minutes ago

ASO Specialist

Fortis Games 251-1K Internet Software & Services

Fortis Games is hiring an ASO Specialist to own app store strategy across multiple mobile game titles and drive organic growth through discoverability, conversion, and alignment with in-game experiences.

2 hours, 8 minutes ago

Vascular Product Marketing Manager for Poland (m/f/d) – ideally based in Warsaw or Krakow

Penumbra 1K-5K Health Care Providers & Services

Penumbra is seeking a Vascular Product Marketing Manager in Poland to lead local marketing execution and support product adoption and commercial success across interventional vascular therapies.

2 hours, 33 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers