Product Marketing Lead - Launches

1 hour, 9 minutes ago
Full-time
Lead
Product Management
Klaviyo

Klaviyo

Klaviyo offers intelligent email marketing, SMS, and automation services for ecommerce businesses, empowering brands to personalize customer interactions and drive growth.

IT Services
1K-5K
Founded 2012

Description

  • Define and evolve Klaviyo’s portfolio narrative and ensure consistent messaging across launches, campaigns, content, and events.
  • Partner with Product, R&D, field teams, and fellow PMMs to bring new features and capabilities to market.
  • Develop clear, differentiated messaging that simplifies complex product and platform ideas.
  • Build connected cross-product narratives that explain the value of using Klaviyo as a platform.
  • Translate customer problems, market context, and product capabilities into compelling positioning and storytelling.
  • Support go-to-market efforts for major product and platform launches.
  • Contribute to flagship events and keynote storytelling with leadership.
  • Monitor market shifts and technology trends to inform messaging and point of view.

Requirements

  • 8+ years of product marketing experience in a SaaS environment.
  • Strong messaging and positioning skills with the ability to distill complex products into clear value.
  • Excellent writing skills with strong attention to structure, clarity, language, and nuance.
  • Experience with platform-level or portfolio-level storytelling.
  • Customer-first mindset with the ability to tailor messaging to real audiences, moments, and channels.
  • Ability to collaborate across teams and keep projects moving.
  • Curious, growth-minded, and eager to build fluency across products, markets, and trends.
  • Bonus: experience driving awareness or adoption for new products or major feature launches.
  • Ability to travel up to 10% for onboarding, team meetings, client or partner work, and industry events.

Benefits

  • Base salary range of $140,000 to $210,000 USD.
  • Eligibility for the company’s annual cash bonus plan.
  • Equity may be included in the total compensation package.
  • Sign-on payments may be included.
  • Comprehensive health, welfare, and wellbeing benefits based on eligibility.
  • Support for accommodations as needed during the hiring process.
  • Generous benefits package offered by Klaviyo.
  • Flexible travel expectations, with travel coordinated in advance.

Interested in this position?

Apply directly on the company website

Apply Now

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