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Marketing Manager, Strategic Events

1 month ago
North America
Full-time
Senior
Marketing Manager
Marketing and Growth
CRM Salesforce
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Your Business

Your Business

NRI is a North American consultancy delivering business and tech solutions that fuel growth, boost profitability, and drive lasting innovation.

Internet Software & Services
View All Jobs 18

Description

  • Develop and own a scalable event strategy aligned to business priorities, regional needs, and pipeline goals.
  • Create and maintain an annual event calendar across regional and corporate initiatives.
  • Build standardized event playbooks, templates, timelines, and budgets to improve efficiency and consistency.
  • Plan and execute approximately 25–30 regional field marketing events and 4 corporate marquee events annually.
  • Define clear goals, target audiences, messaging, and post-event follow-up plans for each event.
  • Partner with Sales, SDR, Partners, Leadership, and marketing teams to align on objectives, audiences, promotion, and outcomes.
  • Manage event budgets, forecasts, and spend tracking across the annual portfolio.
  • Research, negotiate, and manage contracts with venues, production vendors, and third-party providers.
  • Oversee event logistics, registration, production, onsite experience, and post-event wrap-up.
  • Track event performance metrics, including attendance, engagement, pipeline influence, and ROI, and lead post-event debriefs and reporting.

Requirements

  • Bachelor’s degree in marketing, Business, Event Management, or a related field.
  • 5–7 years of experience in B2B marketing events, field marketing, or integrated marketing roles.
  • Proven ability to standardize and scale event programs across multiple regions.
  • Strong project management, budgeting, and vendor negotiation skills.
  • Experience partnering cross-functionally with sales and marketing teams.
  • Data-driven mindset with experience measuring event performance and ROI.
  • Excellent written, verbal, and interpersonal communication skills.
  • Ability to manage multiple projects simultaneously in a fast-paced environment.
  • Experience with marketing automation tools such as Marketo and CRM platforms such as Salesforce.
  • Familiarity with virtual and hybrid event execution.
  • Experience building event playbooks, templates, or centers of excellence.
  • Working knowledge of Microsoft Teams.

Benefits

  • $80,000–$95,000 base salary.
  • Eligible for a discretionary bonus plan based on company and individual performance.
  • Comprehensive health, vision, and dental insurance.
  • Life insurance, short-term disability, and long-term disability coverage.
  • Health and dependent care flexible spending accounts.
  • 401(k) plan.
  • Generous vacation and flex time off programs.
  • Company-paid holidays.
  • Training and development opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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