VP, Performance Marketing

1 month, 1 week ago
Full-time
Executive
Marketing and Growth
Healthcare.com

Healthcare.com

HealthCare.com is a leading internet startup providing health insurance quotes and a search engine for healthcare consumers, helping users analyze and choose from a wide range of health insurance options.

Internet Software & Services
11-50
Founded 2006
$244M raised

Description

  • Own day-to-day performance across first-party and third-party acquisition channels.
  • Manage revenue, contribution margin, ROAS, volume, and strategic growth outcomes.
  • Lead forecasting, acquisition budgets, and capital allocation.
  • Develop channel leaders and build accountable, high-performing teams.
  • Identify, incubate, and scale new acquisition opportunities.
  • Improve measurement, attribution, conversion signals, and operating precision.
  • Partner with Marketplace Operations and the Distributor team to align supply, budgets, partner demand, and shared performance goals.
  • Lead an AI-enabled transformation of the acquisition operating model.

Requirements

  • Senior leadership experience in performance marketing, growth, or digital acquisition.
  • Experience owning substantial budgets, multi-channel portfolios, and financial results.
  • Strong knowledge of revenue, contribution margin, ROAS, CAC/CPA, LTV, and volume metrics.
  • Deep understanding of first-party and third-party acquisition channels.
  • Exceptional analytical judgment with a hands-on approach.
  • Experience managing managers and building accountable teams.
  • Experience with forecasting, measurement, attribution, conversion signals, and MarTech/AdTech.
  • Curiosity and readiness to lead an AI-enabled operating transformation.
  • Hands-on experience using AI, coding agents, or automation (preferred).
  • Experience in regulated industries, digital marketplaces, comparison shopping, lead generation, insurance distribution, or scaling new acquisition channels (preferred).

Benefits

  • Medical coverage with PPO and HSA plan options.
  • Company-funded HSA contributions of $2,000–$4,000 annually.
  • Dental and vision coverage.
  • 401(k) with company match and day-one eligibility.
  • Paid time off and company holidays.
  • Paid parental and pregnancy disability leave.
  • Company-paid life and AD&D insurance.
  • Employee Assistance Program and discounts on travel, entertainment, fitness, and dining.

Interested in this position?

Apply directly on the company website

Apply Now

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