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Director, Brand Marketing

3 weeks, 3 days ago
United States
Full-time
Executive
Head of Marketing
Marketing and Growth
Content Marketing Email Marketing Figma SEMrush SEO Social Media Marketing WordPress
Apply Now
Celigo

Celigo

Celigo is a leading integration platform as a service (iPaaS) provider that enables businesses to integrate, automate, and optimize their processes. With a focus on SaaS applications, Celigo offers solutions to extend functionality, improve visibility,...

IT Services
51-250
Founded 2011
$80M raised
View All Jobs 11

Description

  • Own Celigo’s brand positioning, narrative, visual identity, voice, tone, guidelines, and toolkits across customer touchpoints.
  • Define and report brand awareness metrics, including share of voice, sentiment, brand search volume, and pipeline impact.
  • Own and continuously optimize the website as a growth channel through experimentation, analytics, and value proposition alignment.
  • Lead technical SEO and AI-driven visibility strategies, including site architecture, crawlability, structured data, Core Web Vitals, generative search, and answer engines.
  • Build and execute content strategies spanning blogs, social, video, email, landing pages, whitepapers, and webinars.
  • Lead creative development for campaigns, product launches, brand initiatives, and customer lifecycle marketing.
  • Use AI to scale content and design production, accelerate research and iteration, and improve team workflows.
  • Organize the design team, establish project SLAs, and create templates, tools, and self-service systems.
  • Build, lead, mentor, and develop a high-performing brand, content, and creative team.
  • Collaborate with Marketing, Sales, Customer Success, People, executives, and external partners to strengthen brand storytelling and demand generation.

Requirements

  • Bachelor’s degree in business, marketing, or a related field.
  • 7+ years of experience in brand marketing, content marketing, or creative leadership, including translating positioning into content, website, and creative execution.
  • Proven experience leading teams in a high-growth B2B environment.
  • Track record of increasing measurable brand awareness and inbound demand through website and content programs.
  • Exceptional written, verbal, and visual communication skills with strong brand judgment.
  • Deep understanding of marketing funnels, audience segmentation, buyer journeys, and pipeline-oriented measurement.
  • Knowledge of technical SEO and AI-driven or generative search visibility.
  • Experience with Figma, WordPress or other CMS platforms, marketing automation, SEO, AEO, web analytics, and content analytics tools such as SEMrush, Ahrefs, GA4, Google Search Console, AirOps, or Peec.
  • Ability to apply AI in marketing workflows and experiment effectively in evolving areas.
  • Strong project management skills with the ability to balance strategic leadership and hands-on execution.

Benefits

  • Base salary of $150,000–$200,000 per year, with potential variable incentives, benefits, and additional perks.
  • Remote-first culture built on trust, collaboration, and transparency.
  • Three weeks of vacation starting in the first year, plus wellness days and holidays.
  • Parental leave and a generous benefits package.
  • Monthly technology stipend.
  • Learning, recognition, and career development opportunities.
  • Inclusive, high-growth work environment with a focus on collaboration and innovation.

Interested in this position?

Apply directly on the company website

Apply Now

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