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Public Relations Manager, APAC / Japan

1 month, 1 week ago
Japan, Asia, Malaysia, South Korea
Full-time
Senior
Marketing Manager
Marketing and Growth
Blockchain Copywriting
Apply Now
Xsolla

Xsolla

Xsolla is an international payment solution provider for online games, offering tools to launch, monetize, and scale games worldwide with local payment methods and fraud prevention.

Internet Software & Services
251-1K
Founded 2005
View All Jobs 76

Description

  • Foster and manage relationships with Tier 1 and local media outlets and partners across Japan, South Korea, Southeast Asia, and the broader APAC region.
  • Contribute to marketing communications plans, including strategy, goals, budget, and tactics.
  • Develop and execute a strategic media relations plan to secure high-profile placements across print, broadcast, and online media.
  • Coordinate public relations activities, including event logistics and speaking opportunities at regional games, fintech, and web3 events.
  • Collaborate with the integrated marketing manager to create content for traditional and new media channels aligned with regional cultural norms and platform preferences.
  • Cultivate new media contacts within business, technology, gaming, and entertainment industries across APAC.
  • Manage media inquiries and interview requests.
  • Write press releases, bylined articles, and presentation scripts.
  • Evaluate partnership, sponsorship, and advertising opportunities within the region’s gaming and entertainment ecosystem.
  • Build relationships with thought leaders, industry associations, and gaming ecosystem stakeholders to increase industry awareness across APAC.
  • Monitor industry trends affecting clients and the APAC gaming market and recommend communication strategy updates.
  • Maintain a content bank of editorial ideas and contribute to thought leadership content creation.

Requirements

  • BA/MA degree in Marketing, Advertising, Communications, or a related discipline.
  • 6-8 years of experience planning and executing public relations campaigns at domestic and international levels.
  • Meaningful APAC market experience, including Japan.
  • Strong networks with local and international business and industry media outlets across APAC, including Japan.
  • Relationships with content creators and influencers are an added advantage.
  • Exceptional writing and editing skills across short-form, long-form, branded content, and light ad copywriting.
  • PR event planning and execution experience within APAC, particularly Japan and South Korea.
  • Expertise in crisis communications.
  • Prior work experience in the video game industry is required.
  • Fintech experience is a bonus.
  • Ability to localize press releases for the Japanese market and understand cultural nuances across the region.
  • Ability to self-motivate, work independently across time zones, and contribute effectively in a globally distributed team.
  • Proven track record of managing company reputation and launching multiple products across diverse APAC markets.
  • Ability to handle confidential information with professionalism.
  • Excellent performance in cross-functional project teams and with external vendors.
  • Understanding of the skills required to manage customer-centric relationships with partners and regional gaming ecosystem stakeholders.
  • Knowledge of Japan’s Act on the Protection of Personal Information (APPI) and other local data privacy laws and business practices.
  • Fluency in Japanese and English is required.
  • Proficiency in Korean or Mandarin is a bonus.

Benefits

  • $55,000 - $100,000 a year salary range.
  • Remote work option across the Asia-Pacific region, with Kuala Lumpur or Tokyo office access.
  • Customized career roadmap aligned with company and individual goals.
  • In-house training, independent study, conference attendance, and higher education opportunities.
  • Benefits designed to support physical, mental, and emotional well-being.
  • Opportunity to work for a global company in the video game industry.
  • Inclusive, equal opportunity employer environment.

Interested in this position?

Apply directly on the company website

Apply Now

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