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Senior Director, Programmatic B2B

7 hours, 54 minutes ago
United States
Full-time
Executive
Paid Media Specialist
Sales and Business Development
Content Marketing CRM HubSpot Salesforce SQL
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 50

Description

  • Lead B2B programmatic strategy aligned with lead quality, account penetration, and sales velocity goals.
  • Oversee campaign management and optimization across display, video, native, and ABM executions.
  • Manage and develop a team of at least two employees, including workload prioritization and operational excellence.
  • Establish best practices for audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
  • Connect programmatic performance with CRM and pipeline metrics such as MQLs, SQLs, pipeline velocity, and ROI.
  • Own relationships with B2B data and technology partners and evaluate emerging solutions.
  • Contribute to new business efforts through programmatic points of view, pricing models, case studies, and pitch participation.
  • Coordinate with paid social, search, content, analytics, and strategy teams on full-funnel programs.
  • Manage budgeting, pacing, forecasting, and quarterly business reviews for client accounts.
  • Serve as a strategic escalation point for campaign performance, execution, and client relationship issues.

Requirements

  • 8+ years of hands-on programmatic campaign management experience, preferably with B2B or enterprise clients.
  • Deep understanding of B2B buying journeys, account-based marketing, lead scoring, and funnel-stage optimization.
  • Advanced experience with DSPs such as The Trade Desk, DV360, or StackAdapt.
  • Experience with data management platforms and CRM integrations for audience activation.
  • Proven ability to connect programmatic metrics to business outcomes from MQL through revenue.
  • Analytical fluency with GA4, Salesforce, HubSpot, and attribution or marketing automation platforms.
  • Executive-level communication skills and ability to translate technical details into business insights.
  • Ability to collaborate across creative, media, strategy, and analytics teams.
  • Curiosity about B2B ad technology, data privacy, and audience intelligence trends.
  • Experience with platforms or partners such as Bombora, 6sense, LiveRamp, LinkedIn, or Demandbase is beneficial.

Benefits

  • Annual salary of $142,000–$160,000.
  • Annual performance bonus opportunity.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and voluntary insurance options.
  • Annual ClassPass credits.

Interested in this position?

Apply directly on the company website

Apply Now

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