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Senior Director, B2B Media Strategy

1 day ago
United States
Full-time
Lead
Marketing Strategist
Sales and Business Development
CRM Facebook Ads Google Ads Google Tag Manager HubSpot LinkedIn Ads Microsoft Dynamics 365 Salesforce SEMrush SEO
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 28

Description

  • Design integrated B2B go-to-market media strategies across paid, owned, and earned channels to drive measurable pipeline and revenue.
  • Lead cross-channel media efforts spanning Paid Search, Paid Social, Programmatic, SEO, content syndication, and PR.
  • Optimize media mix, budget allocation, audience segmentation, creative alignment, and measurement plans across the full funnel.
  • Develop advanced audience strategies using ABM platforms and CRM/marketing automation data for precision targeting.
  • Champion structured testing to validate messaging, audience targeting, and channel mix.
  • Partner with creative teams to align messaging to buyer journeys, industry verticals, and decision-maker personas.
  • Conduct operational assessments using maturity maps, resource planning models, and digital transformation frameworks.
  • Advise on martech, adtech, and datatech architecture and implement process improvements in CRM and marketing automation systems.
  • Lead client performance reviews that combine media insights with operational recommendations and next steps.
  • Mentor team members and collaborate with channel, client services, analytics, sales, and marketing stakeholders.

Requirements

  • 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns.
  • Proven ability to connect full-funnel media strategies to pipeline acceleration, sales velocity, and ROI.
  • Practitioner-level knowledge of GA4, Adobe Analytics, and Google Tag Manager or equivalent tools.
  • Experience with ad platforms including The Trade Desk, DV360, LinkedIn Ads, Google Ads, Meta Ads, and other social platforms.
  • Expertise with ABM platforms such as Demandbase and 6sense, plus intent data sources like Bombora, G2, and LinkedIn.
  • Deep working knowledge of CRM systems such as Salesforce, HubSpot, and Microsoft Dynamics.
  • Experience with marketing automation platforms such as Marketo, Pardot, and HubSpot Marketing Hub.
  • Familiarity with Outreach, Salesloft, ZoomInfo, Apollo, MTA, MMM, and advanced marketing analytics methodologies.
  • Ability to manage cross-functional projects involving sales, marketing, and technical teams.
  • Nice to have: B2B SEO, content syndication, PR/earned media, sales handoff optimization, and certifications in platforms like Demandbase, 6sense, GA4, or Salesforce.

Benefits

  • Remote-first culture with flexible schedules.
  • Unlimited PTO and an extended winter holiday break.
  • Work from anywhere options in most U.S. states.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and disability insurance.
  • Annual ClassPass credits.
  • Annual performance bonus and target bonus component.
  • Annual salary range of $150,000–$175,000.

Interested in this position?

Apply directly on the company website

Apply Now

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