Director, Engagement Strategy

1 month, 2 weeks ago
Full-time
Executive
Marketing and Growth
Lyra Health

Lyra Health

Lyra Health is a global leader in mental health benefits, connecting companies and employees to world-class therapists and coaches. Their innovative platform offers fast, reliable access to evidence-based care for organizational well-being.

Health Care Providers & Services
1K-5K
Founded 2015
$627M raised

Description

  • Manage, mentor, and develop a team of seven Engagement Strategy Managers.
  • Own the team’s annual strategy, budget, and quarterly initiatives.
  • Create repeatable marketing playbooks and scalable frameworks across industries, customer segments, tenure, and product configurations.
  • Establish operational governance, standardized tools, templates, and AI-enabled processes to improve efficiency.
  • Translate funnel data and performance metrics into customer-facing insights and targeted account turnaround plans.
  • Analyze and report on communication program performance, connecting results to business impact and customer health outcomes.
  • Partner with Customer Success, Operations, Product and Brand Marketing, Analytics, and Finance on complex initiatives.
  • Maintain sustainable workloads and support the team’s strategic effectiveness and well-being.

Requirements

  • 10+ years of experience in B2B, B2B2C, or relationship-driven corporate marketing.
  • At least five years of experience managing and developing teams.
  • Proven success developing corporate marketing strategies that deliver measurable user outcomes.
  • Ability to translate complex data and metrics into strategic insights for executives and client benefits leaders.
  • Demonstrated success in customer-facing roles persuading diverse stakeholders to adopt marketing recommendations.
  • Experience navigating complex cross-functional initiatives, tight timelines, and client account escalations.
  • Self-directed leadership style with the ability to manage teams and objectives independently.
  • Experience in digital health or a fast-growing technology company preferred.
  • Healthcare or employee benefits experience and passion for mental health highly preferred.
  • Familiarity with Jira, Salesforce, Tableau, Highspot, or Confluence is a plus.

Interested in this position?

Apply directly on the company website

Apply Now

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