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Director, Client Strategy (Media Director - App Focus)

1 hour, 45 minutes ago
United States
Full-time
Lead
Account Manager
Sales and Business Development
Social Media Marketing
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 13

Description

  • Develop cohesive, multi-channel media plans and go-to-market strategies.
  • Translate client KPIs into budget allocations across Social, YouTube, and Programmatic channels such as Display, Video, CTV, and DOOH.
  • Serve as the primary point of contact for client leadership and lead weekly status calls, QBRs, and strategy sessions.
  • Own account health, profitability, retention, and overall service quality for assigned clients.
  • Partner with comms, Analytics, and Creative teams to shape audience architecture, interpret performance, and turn insights into actionable business narratives.
  • Design and oversee measurement frameworks, including Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), to support growth decisions.
  • Identify same-store growth opportunities by understanding client unit economics and competitive dynamics.
  • Support new business pitches by contributing strategic insights and account understanding.
  • Provide quality control for deliverables, mentor team members, and manage career progression.
  • Drive campaign testing, explore new partners and emerging channels, and evaluate creative technology opportunities.

Requirements

  • 8+ years of experience in media across search, social, programmatic, and video.
  • Proven success managing multiple clients simultaneously.
  • Experience creating complex go-to-market strategies and media plans for full-funnel and performance-focused brands.
  • Experience working directly with creative and development teams to produce, iterate, and optimize digital assets for media performance.
  • Deep familiarity with competitive assessment, SWOT analysis, and industry analysis.
  • Experience partnering with analytics teams on granular program tracking.
  • Excellent oral and written communication skills.
  • Ability to lead team structures, prioritize high-pressure tasks, and navigate sensitive client dynamics autonomously.
  • Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience.
  • Nice to have: in-platform experience.

Benefits

  • Remote-first culture with flexible schedules.
  • Unlimited PTO and an extended winter holiday break.
  • Work-from-anywhere options.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, and sponsored life insurance, plus short-term disability and other voluntary insurance options.
  • Annual ClassPass credits.
  • Annual performance bonus in addition to base salary ($120,000–$140,000).

Interested in this position?

Apply directly on the company website

Apply Now

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