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Director, B2B Data Strategy & Revenue Analytics

1 month, 2 weeks ago
United States
Full-time
Executive
Data Analyst
Data Science and Analytics
CRM Google Analytics Google Tag Manager HubSpot Salesforce SQL
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 19

Description

  • Own end-to-end measurement of marketing’s impact on pipeline and revenue.
  • Define and maintain tracking strategy across web, media, marketing automation, and CRM systems.
  • Lead implementation and QA of tagging, event tracking, dataLayer requirements, UTM governance, and campaign taxonomy.
  • Partner with channel, web, marketing operations, sales operations, and data teams to ensure campaign data is captured and flows cleanly into downstream systems.
  • Ensure leads, responses, and campaign touchpoints are ingested correctly into marketing automation platforms and synced accurately into CRM.
  • Validate campaign setup so source, medium, campaign, content, and other key dimensions persist through the full funnel.
  • Work with sales and operations teams to route marketing-sourced activity to the right sellers and connect it to pipeline and revenue outcomes.
  • Build QA processes to catch breaks in tracking, ingestion, syncing, routing, and attribution before they affect reporting.
  • Investigate and resolve discrepancies in attribution, conversion tracking, lead counts, pipeline, and revenue at the source.
  • Translate business questions into tracking requirements, naming conventions, field mappings, and measurement plans.
  • Partner with analytics and engineering teams on data models, source integration, identity resolution, and reporting logic.
  • Create documentation for tracking requirements, campaign setup standards, field definitions, and operational workflows.
  • Help leadership understand what is measurable, what is not, and where data quality risks exist.

Requirements

  • Experience in B2B or demand generation measurement.
  • Experience creating measurement plans that align media platforms to business outcomes across a buying committee and full sales cycle.
  • Strong experience in marketing analytics, data strategy, marketing operations, revenue operations, or a similar role.
  • Deep hands-on knowledge of Google Tag Manager and modern digital measurement.
  • Strong understanding of front-end tracking needs, including event design, dataLayer requirements, tag behavior, cookies, consent implications, and QA workflows.
  • Experience with GA4 and related web analytics tools.
  • Strong working knowledge of marketing automation platforms and CRM systems, including how records are created, enriched, synced, routed, and reported.
  • Experience with systems like Salesforce, HubSpot, Marketo, Pardot, or similar platforms.
  • Experience working with and managing account-based platforms like Demandbase and 6sense.
  • Solid understanding of campaign taxonomy, UTMs, click IDs, lead capture, offline conversion flows, and attribution logic.
  • Experience validating campaign and source data across ad platforms, websites, forms, automation tools, CRM, and pipeline reporting.
  • Ability to troubleshoot across technical and operational layers, from tag configuration to field mapping to seller handoff logic.
  • Comfort working with engineers, analysts, marketers, and sellers.
  • Strong QA instincts and a low tolerance for fuzzy definitions or broken handoffs.
  • Ability to turn messy business processes into clear measurement frameworks and repeatable operating rules.
  • Preferred: experience with offline conversion imports, lead-to-account matching, or multi-touch attribution.
  • Preferred: experience working with warehouse, BI, or reverse ETL environments.
  • Preferred: SQL skills and comfort validating data in source systems, exports, or reporting layers.

Benefits

  • Remote-first culture with work-from-anywhere options in most U.S. states.
  • Unlimited PTO and an extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Annual performance bonus opportunity.
  • Annual ClassPass credits and other wellness perks.

Interested in this position?

Apply directly on the company website

Apply Now

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