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B2B Account Director (ABM Focus)

2 months ago
United States
Full-time
Senior
Account Manager
Sales and Business Development
CRM Digital Marketing Email Marketing HubSpot Salesforce SEO Social Media Marketing
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 21

Description

  • Manage client relationships and serve as the lead point of contact for client requests.
  • Identify opportunities to strengthen client relationships and generate new business opportunities.
  • Develop a deep understanding of each client’s business, market, buying committee, competitive landscape, and ideal customer profile.
  • Bring strategic and innovative ideas to client engagements based on cross-channel marketing dynamics and internal specialist input.
  • Own all aspects of the statement of work, including deliverables, renewals, and change orders.
  • Lead weekly status calls, quarterly business reviews, and other client meetings.
  • Oversee integrated marketing plans across multiple channels, including social, programmatic, and YouTube.
  • Interpret analytics and CRM/MAP data to evaluate paid media performance, alignment to goals, and growth opportunities.
  • Manage account profitability by tracking agency hours and identifying risks and opportunities.
  • Collaborate with Strategy, Creative, Media Channel, and Martech teams to deliver full-funnel campaigns and measurable revenue impact.
  • Serve as quality control for all deliverables.
  • Develop and motivate account team members, with potential direct management of 1-2 people.

Requirements

  • 5-7 years of experience managing client relationships in an agency environment across SaaS, professional services, or other complex solution categories.
  • 3+ years of B2B client management experience.
  • Experience executing digital marketing strategies across paid and organic search, social media, and email.
  • Experience managing full-funnel digital campaigns across long buying cycles with multiple decision-makers.
  • Understanding of the B2B sales cycle, funnel stages from MQA to closed/won, and revenue KPI alignment.
  • Experience using CRM and intent data platforms such as Salesforce, HubSpot, 6sense, Demandbase, Marketo, Pardot, or similar tools.
  • Ability to translate paid media and attribution results into clear insights for VP- and C-suite-level stakeholders.
  • Analytical and strategic marketing experience, including competitive assessment, industry analysis, and SWOT analysis.
  • Experience managing multiple enterprise clients simultaneously with combined media budgets over $80M.
  • Ability to work collaboratively in a team structure, prioritize multiple projects, and meet deadlines under pressure.
  • Strong ability to help lead a team, with a Bachelor’s degree in Marketing, Communications, or a related field.
  • Familiarity with multi-touch attribution and media mix modeling is preferred.

Benefits

  • Remote-first culture with the ability to work remotely in most U.S. states.
  • Unlimited PTO.
  • Extended winter holiday break.
  • Flexible schedules.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, and pet insurance.
  • Annual ClassPass credits and additional wellness-related perks.

Interested in this position?

Apply directly on the company website

Apply Now

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