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Associate Director, B2B Strategy

3 weeks, 5 days ago
United States
Full-time
Senior
Marketing Strategist
Sales and Business Development
CRM Facebook Ads Google Ads Google Tag Manager HubSpot LinkedIn Ads Microsoft Dynamics 365 Salesforce SEMrush SEO
Apply Now
Wpromote

Wpromote

Wpromote is The Challenger Agency, specializing in digital marketing and customer acquisition that exceeds expectations.

Media
251-1K
Founded 2001
View All Jobs 38

Description

  • Design integrated B2B go-to-market strategies across paid, owned, and earned channels.
  • Lead cross-channel media efforts across paid search, paid social, programmatic, SEO, content syndication, and PR.
  • Optimize media mix, budgets, audience segmentation, creative alignment, and full-funnel measurement.
  • Develop ABM and intent-data audience strategies using platforms such as Demandbase and 6sense.
  • Lead testing frameworks to improve messaging, targeting, channel mix, and campaign performance.
  • Assess and improve martech, adtech, datatech, CRM, and marketing automation operations.
  • Align sales and marketing processes, KPIs, messaging, and handoffs to accelerate pipeline and revenue.
  • Execute or oversee CRM and marketing automation improvements, including workflows, integrations, routing, scoring, attribution, and dashboards.
  • Lead client performance reviews, present cross-channel insights, and provide strategic thought leadership.
  • Mentor team members and coordinate internal channel, client services, creative, analytics, sales, and marketing teams.

Requirements

  • 6–8 years of hands-on experience planning, activating, and optimizing multichannel B2B media campaigns.
  • Experience connecting full-funnel media strategies to pipeline acceleration, sales velocity, and ROI.
  • Working knowledge of GA4, Adobe Analytics, Google Tag Manager, DSPs, LinkedIn Ads, Google Ads, Meta Ads, and SEO tools such as SEMrush or Ahrefs.
  • Expertise in audience segmentation, creative alignment, measurement planning, ABM platforms, and intent data sources.
  • Strong analytical, optimization, communication, and cross-functional collaboration skills.
  • Deep working knowledge of Salesforce, HubSpot, Microsoft Dynamics, Marketo, Pardot, or similar CRM and marketing automation platforms.
  • Experience configuring workflows, lifecycle stages, lead routing, scoring, attribution, reporting, and dashboards.
  • Experience integrating martech, adtech, and datatech platforms and improving sales and marketing alignment.
  • Knowledge of advanced measurement methodologies including multitouch attribution and marketing mix modeling.
  • Preferred: B2B SEO, content syndication, PR, earned media, sales handoff optimization, sales enablement, or relevant platform certifications.

Benefits

  • $110,000–$135,000 annual salary range.
  • Annual performance bonus opportunity.
  • Remote-first culture with flexible schedules and work-from-anywhere options in most U.S. states.
  • Unlimited PTO and extended winter holiday break.
  • 100% paid parental leave.
  • 401(k) matching.
  • Medical, dental, vision, life, pet, short-term disability, and voluntary insurance options.
  • Annual ClassPass credits and access to office hubs in Los Angeles, Chicago, and New York.

Interested in this position?

Apply directly on the company website

Apply Now

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