Senior Digital Insight Analyst

8 minutes ago
Full-time
Senior
Data Science and Analytics
WPP

WPP

WPP is a world leader in marketing communications services, offering a wide range of solutions in Advertising, Media Investment Management, Data Investment Management, Public Relations & Public Affairs, Branding & Identity, Healthcare Communications, D...

Media
100K+
Founded 1986

Description

  • Lead funnel and behavioral analysis across digital touchpoints.
  • Collaborate with CRO and product teams to design, run, and evaluate experimentation initiatives.
  • Perform statistical analyses and use AI to accelerate insight generation.
  • Design, maintain, and present performance dashboards, measurement frameworks, and executive reports.
  • Define robust KPIs and help ensure high tracking quality and data consistency with Analytics Engineering and Data teams.
  • Provide guidance and support to junior analysts.
  • Identify optimization opportunities and define data-driven strategies to improve user experiences and conversion performance.

Requirements

  • Strong background in digital analytics, behavioural analytics, or CRO.
  • Hands-on experience navigating complex environments and working with multiple stakeholders.
  • Proficiency with modern analytics tools such as Google Analytics 4 and Amplitude.
  • Experience with BI platforms such as Tableau, Power BI, or Looker.
  • Basic-to-intermediate SQL knowledge is a strong plus.
  • Deep understanding of digital journeys, conversion funnels, testing methodologies, and statistical analysis.
  • Ability to translate complex datasets into actionable business recommendations.
  • Strong communication and data storytelling skills.
  • Curious, business-oriented mindset with an active interest in leveraging AI for data exploration and insight generation.

Benefits

  • Discretionary bonus scheme.
  • Training opportunities and career development support.
  • Competitive pension.
  • Medical insurance.
  • Life assurance.
  • Social events.
  • Opportunity to buy and sell holidays.
  • Family-friendly policies.
  • Discounts with hundreds of retailers.

Interested in this position?

Apply directly on the company website

Apply Now

Similar Roles

Data Analyst - Fraud

Moniepoint 1K-5K Diversified Financial Services

Moniepoint is hiring a Data Analyst (Fraud) to investigate fraud activity, monitor trends, and help turn analytical findings into operational actions across its financial services platform.

Git Looker Power BI Python Redash SQL Superset Tableau
8 minutes ago

Data Analyst - Fraud

Moniepoint 1K-5K Diversified Financial Services

Moniepoint is hiring a Fraud Data Analyst to investigate fraud activity, monitor trends, and turn analytical findings into mitigation actions across its financial services platform in emerging markets.

Git Looker Power BI Python Redash SQL Superset Tableau
23 minutes ago

Data Analyst

Nift 11-50 Professional Services

Nift is hiring a Data Analyst to act as the analytical partner for Account Managers and help uncover marketplace growth opportunities through data-driven insights and automation.

Python SQL Statistics
38 minutes ago

Data Analyst - Fraud

Moniepoint 1K-5K Diversified Financial Services

Moniepoint is hiring a Data Analyst (Fraud) to investigate fraud activity, monitor trends, and help translate analytical findings into operational and engineering actions across its financial services platform.

Git Looker Power BI Python Redash SQL Superset Tableau
1 hour, 8 minutes ago

You're on a roll! Sign up now to keep applying.

Sign Up

Already have an account? Log in

Used by 14,729+ remote workers