Workato

Workato

Workato is the Enterprise Automation Platform that enables seamless integration and automation of workflows for both business and IT teams, utilizing AI-powered technology for efficient outcomes.

IT Services
251-1K
Founded 2013
$415M raised

Description

  • Build and accelerate sales pipeline through demand generation programs and multi-channel integrated campaigns.
  • Lead strategic account-based marketing initiatives targeting key enterprise prospects.
  • Research and identify third-party publications and partners to drive new logos, thought leadership, and brand awareness.
  • Own field marketing and events end to end, including virtual and in-person events, flagship conferences, trade shows, logistics, vendors, speakers, and follow-up.
  • Develop and manage landing pages, microsites, and tailored content assets in partnership with content and design teams.
  • Create audience-centric content for blogs, social posts, videos, email copy, banner ads, presentations, and other channels.
  • Manage campaign budgets with a focus on ROI and continuously monitor and improve performance metrics.
  • Own planning, execution, and optimization of integrated digital campaigns across paid search, paid social, display, email, SEO, GEO, and content syndication.
  • Collaborate with Product Marketing, Sales, and Customer Success to align messaging and deliverables with strategy.

Requirements

  • Degree or diploma in Communications, Business, or Marketing, or 5+ years of relevant experience.
  • Experience coordinating live and virtual events, including use of virtual event platforms such as Zoom Webinars.
  • Knowledge of creating content for multiple channels, including websites, blogs, social media, and video platforms.
  • Experience writing for and marketing to a B2B technical audience is a plus.
  • Knowledge of video editing or design software is an advantage.
  • Exceptional command of English with strong copywriting and presentation skills.
  • Strong project management experience and the ability to manage multiple marketing programs across regional markets.
  • Ability to travel for regional Asian market coverage.
  • Hands-on experience building AI-powered workflows to streamline content creation, campaign production, or marketing operations.
  • Detail-oriented, self-directed, and able to work independently in a fast-paced environment.

Benefits

  • Flexible, trust-oriented work culture with strong ownership.
  • Balanced focus on productivity and self-care.
  • Vibrant and dynamic work environment.
  • Remote-friendly workplace, recognized as Quartz’s #1 best company for remote workers.

Interested in this position?

Apply directly on the company website

Apply Now

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