WM Partners

WM Partners is a trusted private equity firm in the health and wellness sector, acquiring and transforming natural consumer brands with operational expertise and strategic approach.

Retailing

Consumer Discretionary

11-50 (30)

Founded 2015

2 open positions

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Director of Commercialization (WMP)

9 hours, 32 minutes ago

United States

Full-time

Executive

Head of Marketing

Sales and Business Development

CRM Digital Marketing E-commerce

Apply Now

WM Partners

WM Partners is a trusted private equity firm in the health and wellness sector, acquiring and transforming natural consumer brands with operational expertise and strategic approach.

Retailing

11-50

Founded 2015

View All Jobs 2

Description

Build and institutionalize commercial capabilities across the portfolio, including playbooks, frameworks, and systems that teams can adopt quickly.
Diagnose commercial gaps and implement practical solutions that deliver immediate and sustained value.
Lead brand identity, positioning, and growth strategy development for portfolio brands.
Shape omnichannel growth strategies across DTC, Amazon, retail, and international channels.
Establish digital performance systems across paid media, CRM, lifecycle marketing, content, and eCommerce optimization.
Develop KPI frameworks, dashboards, and reporting processes to monitor performance and identify risks early.
Build consumer insight capabilities through segmentation, journey mapping, research, and analytics.
Translate consumer data into creative strategy, product positioning, and marketing activation.
Source, evaluate, and manage agencies and vendors across digital, creative, brand, research, and commercial functions.
Lead commercial diligence for acquisitions by assessing brand strength, consumer traction, digital maturity, marketing efficiency, and scalability.

Requirements

10+ years of experience in commercial, digital, brand, growth, or P&L-oriented roles, preferably in consumer, CPG, wellness, or high-growth brands.
Proven ability to build capabilities from scratch in resource-constrained environments.
Demonstrated success leading digital marketing, brand strategy, analytics, and omnichannel growth.
Experience evaluating, selecting, and managing agencies with high standards and accountability.
Experience in private equity, founder-led companies, or multi-brand ecosystems preferred.
Experience in high-growth or turnaround environments preferred.
Exposure to M&A, commercial due diligence, or value-creation planning preferred.
Track record of scaling DTC-first brands into omnichannel environments preferred.
Ability to influence CEOs, founders, marketers, operators, and cross-functional teams.
U.S. work authorization that does not now or in the future require visa sponsorship.

Benefits

Annual base salary of $200,000 to $220,000 USD.
Eligibility for an annual discretionary bonus.
Competitive compensation and performance incentives.
Comprehensive benefits package.
Meaningful ownership in the value you help create.
Professional development opportunities.
Remote work with periodic travel as needed.

Interested in this position?

Apply directly on the company website

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