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Digital & Field Events Marketing Manager

8 hours, 18 minutes ago
United States, Canada
Full-time
Junior
Marketing Manager
Project and Program Management
HubSpot
Apply Now
Wing Assistant

Wing Assistant

Wing Assistant: Your dedicated assistant for businesses and executives, offering affordable support for essential tasks to drive business growth.

Professional Services
51-250
Founded 2017
$2M raised
View All Jobs 382

Description

  • Research, evaluate, and prioritize tradeshows, conferences, industry events, webinars, and podcasts aligned with company goals.
  • Own and maintain a rolling 12-month events calendar.
  • Negotiate sponsorships, booth space, speaking slots, and vendor agreements.
  • Plan and execute events end to end, including booth design, shipping, swag, collateral, lead capture, AV, catering, hotel blocks, and travel logistics.
  • Attend events in person as the on-site point of contact and manage setup, teardown, and real-time troubleshooting.
  • Brief attending team members on objectives, talking points, target accounts, and logistics.
  • Partner with sales to book pre-show meetings, run on-site customer events, and ensure leads are captured, qualified, and followed up on quickly.
  • Run pre- and post-event campaigns with marketing, including email outreach, landing pages, paid promotion, and social.
  • Manage event budgets, forecast spend, track costs, and make trade-off decisions across the calendar.
  • Define event KPIs and produce post-event reporting on leads, meetings, pipeline, ROI, and learnings for improvement.

Requirements

  • 1 to 4 years of experience in event marketing, field marketing, or event coordination, ideally in B2B or tech.
  • Experience organizing events end to end, even at smaller scale.
  • Experience managing an events budget, including forecasting, tracking spend, and making ROI-driven trade-offs.
  • Comfort defining KPIs and building reports that connect event activity to pipeline and revenue.
  • Demonstrated use of AI to improve event marketing work; this is a must-have requirement.
  • Familiarity with HubSpot on the CRM side.
  • Strong project management skills with the ability to manage timelines, vendors, budgets, and many moving parts.
  • Comfort negotiating with vendors and event organizers.
  • Excellent written and verbal communication skills.
  • Calm under pressure and able to problem-solve quickly during events.
  • Willingness and ability to travel 30% to 50% during peak seasons across North America, with potential European travel.
  • Must be based in the US or Canada, live within roughly an hour of a major airport hub with strong direct flights, and have the legal right to work in the country of residence; no visa sponsorship is available.
  • Experience with event tools such as Cvent, Splash, Bizzabo, or Goldcast is a nice to have.
  • Experience working with international events or vendors is a nice to have.
  • Background in B2B SaaS or a similar fast-paced tech environment is a nice to have.

Benefits

  • Fully remote role open to candidates based in the US or Canada.
  • Opportunity to own a high-visibility function from day one as the first events hire.
  • Significant autonomy to create and test new event ideas.
  • Fast-moving startup environment with the stability of a corporate structure.
  • Potential to grow quickly and build a portfolio of events you can be proud of.

Interested in this position?

Apply directly on the company website

Apply Now

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