Wellhub

Wellhub: An Upstream OS for data-driven decisions, optimizing production, reducing costs, and minimizing downtime in the Oil & Gas industry.

Gas Utilities

Energy

1-10 (5)

Founded 2016

26 open positions

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Growth Marketing Analyst - CRM & Automation (B2B)

2 weeks ago

Brazil

Full-time

Senior

Email Marketing Manager

Data Science and Analytics

CRM Email Marketing Google Analytics

Apply Now

Wellhub

Wellhub: An Upstream OS for data-driven decisions, optimizing production, reducing costs, and minimizing downtime in the Oil & Gas industry.

Gas Utilities

1-10

Founded 2016

View All Jobs 26

Description

Own the B2B CRM campaign calendar and lead ideation, prioritization, and execution of lifecycle initiatives.
Design and optimize automated lifecycle programs across awareness, consideration, conversion, and lead nurturing stages.
Maintain lead scoring frameworks, audience segmentation, and customer lifecycle definitions.
Create CRM communications end to end, including messaging strategy, email copy, template design, campaign setup, execution, and optimization.
Collaborate with Product Marketing, Sales, Commercial, and Customer Success teams to align automation with business goals and sales needs.
Plan and coordinate webinars and partnership initiatives as part of the B2B demand generation strategy.
Develop landing pages, email templates, and other marketing assets to support campaigns.
Monitor CRM metrics, build recurring reports, and translate performance data into actionable insights.
Experiment with AI tools, automation opportunities, and testing frameworks to improve scalability, efficiency, and customer experience.
Update project documentation and share campaign learnings with stakeholders to support continuous improvement.

Requirements

Experience in CRM, lifecycle marketing, growth marketing, or marketing automation in B2B environments.
Deep hands-on experience with RD Station is mandatory.
Knowledge of Pipedrive is a strong plus.
Experience designing lifecycle programs, including automation logic, lead scoring models, customer segmentation, and performance optimization.
Hands-on experience creating and managing landing pages, email templates, and other digital assets for B2B campaigns.
Proven experience leading end-to-end webinar programs, including planning, promotion, execution, and post-event analysis.
Strong experience partnering with Commercial, Sales, and Product Marketing teams.
Excellent project management, stakeholder management, and analytical skills.
Solid Google Analytics experience is mandatory.
Fluent in English and comfortable collaborating with global stakeholders, including the Italy market.
Experience with AI tools such as Claude, ChatGPT, or Gemini, applied critically across strategy, copy refinement, and results analysis.
Prior experience in lifecycle marketing strategy and product or service positioning is mandatory.

Benefits

Free Gold+ Wellhub membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources.
Ability to add up to three family members to the Wellhub plan.
WELLZ emotional wellbeing program with 52 individual therapy sessions per year and on-demand content.
Health, dental, and life insurance.
Flexible hybrid and remote work options, with home office reimbursement.
Flexible scheduling aligned with time zones, team needs, and personal routines.
Paid time off including vacation after 6 months, 3 additional days off per year, one extra day per year of tenure up to 5 days, and a birthday holiday.
100% paid parental leave, with extended leave and ramp-back period for parents giving birth.
Career growth support including development platforms, interactive sessions, personalized learning roadmaps, and internal opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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