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Especialista Comercial | Growth - SMB – Self Service | iFood Ads

1 day ago
Brazil
Mid Level
Email Marketing Manager
Sales and Business Development
CRM Digital Marketing Facebook Ads Google Ads HubSpot LLM Mailchimp TikTok
Apply Now
iFood

iFood

iFood is the Latin American leader in food delivery, with a mission to Feed the Future of the World. With 11 years of experience, iFood processes millions of orders per month in innovative technological environments, fostering strong growth with delive...

Air Freight & Logistics
5K-10K
Founded 2011
$92M raised
View All Jobs 33

Description

  • Execute the acquisition strategy for new advertisers in the Self Service ecosystem, supporting lead conversion and SMB growth.
  • Contribute to the design and optimization of the new advertiser onboarding journey to reduce friction and speed up first investment.
  • Develop and run activation initiatives such as first-investment incentive programs, automated follow-up flows, and best-practice materials.
  • Support the creation and maintenance of the Self Service CRM strategy, including segmentation, automated communication cadences, and lifecycle marketing journeys.
  • Execute nurture, reactivation, and cross-sell campaigns to increase recurrence and advertiser investment.
  • Monitor the full operation funnel, tracking metrics such as sign-ups, first investment, activation rate, churn, and reactivation.
  • Identify funnel and operational bottlenecks and propose data-driven optimization actions.
  • Consolidate advertiser feedback and support prioritization of improvements with Product and Technology teams.
  • Support the creation of educational content and support materials to increase advertiser autonomy.
  • Collaborate with B2B Marketing, Commercial, Product, and Performance teams to ensure integrated execution.

Requirements

  • Strong analytical thinking with the ability to interpret metrics, identify opportunities, and make data-based decisions.
  • Hands-on execution profile with the ability to deliver quality work in environments with multiple simultaneous demands.
  • Experience with CRM, communication automation, and customer or advertiser lifecycle management.
  • Experience managing stakeholders and collaborating cross-functionally with marketing, product, and commercial teams.
  • Clear communication skills adapted to different audiences, from analytical to strategic.
  • Curiosity and an investigative mindset to map funnel blockers and propose solutions.
  • Proactivity and ownership mindset, with willingness to propose ideas and defend decisions with data.
  • Experience with digital media platforms, programmatic advertising, or Retail Media (preferred).
  • Background in Growth, digital marketing, or commercial teams in high-growth environments (preferred).
  • Familiarity with marketing automation tools such as HubSpot, RD Station, or Mailchimp, and media platforms such as Google Ads, Meta Ads, or TikTok Ads (preferred).
  • Comfort using Artificial Intelligence tools and LLMs in day-to-day work (preferred).
  • Knowledge of conversion funnel analysis and digital journey optimization (preferred).
  • Intermediate English for reading materials and communicating with vendors or partners (preferred).

Interested in this position?

Apply directly on the company website

Apply Now

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