Paid Media Manager

5 days, 19 hours ago
Full-time
Senior
Marketing and Growth
Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020

Description

  • Develop and execute paid media strategies aligned with business growth and customer acquisition goals.
  • Manage media budgets across products, regions, audiences, and digital channels to improve ROI, ROAS, CAC efficiency, and customer lifetime value.
  • Lead campaign execution across Google Ads, Meta Ads, Display & Video, Performance Max, App Campaigns, Apple Search Ads, and other channels.
  • Design audience segmentation, remarketing, lookalike audiences, and acquisition strategies to improve performance.
  • Build measurement frameworks using attribution, incrementality testing, marketing mix modeling, and performance analytics.
  • Monitor campaign results and optimize bidding, creatives, landing pages, and targeting based on data-driven insights.
  • Run structured A/B tests to improve conversion rates, engagement, and advertising effectiveness.
  • Build and manage affiliate marketing, partnership, and other performance-based acquisition programs.
  • Collaborate with Product, Data, Engineering, Finance, and Marketing teams on paid media investments.
  • Manage agency and vendor relationships, prepare executive dashboards, and mentor the paid media team.

Requirements

  • 6+ years of experience in Paid Media, Performance Marketing, or Growth Marketing.
  • Proven experience managing large-scale digital campaigns.
  • Strong expertise in Google Ads, Meta Ads, DV360, Performance Max, Apple Search Ads, and related platforms.
  • Deep understanding of customer acquisition, attribution models, marketing mix modeling, incrementality testing, and full-funnel measurement.
  • Experience managing substantial advertising budgets and optimizing ROI, ROAS, CAC, and LTV.
  • Strong analytical skills with the ability to turn complex data into actionable strategies.
  • Hands-on experience with reporting tools, analytics platforms, dashboards, and marketing performance measurement solutions.
  • Experience building and managing affiliate marketing or partner acquisition programs.
  • Strong stakeholder management, negotiation, communication, and cross-functional collaboration skills.
  • Experience leading teams and mentoring marketing professionals is preferred.
  • Familiarity with AI-powered marketing tools, automation platforms, and emerging advertising technologies is an added advantage.

Benefits

  • Remote work from India.
  • Full-time role.
  • Salary range of INR 30–60 LPA.

Interested in this position?

Apply directly on the company website

Apply Now

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