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Head of Self-Serve Paid Media

1 month, 1 week ago
United States, Canada
Full-time
Lead
Paid Media Specialist
Data Science and Analytics
Social Media Marketing
Apply Now
Stripe

Stripe

Stripe is a global technology company that provides financial infrastructure for the internet. They offer a suite of APIs and tools for businesses to accept online and in-person payments, automate financial processes, and embed financial services in th...

Diversified Financial Services
5K-10K
Founded 2009
$8700M raised
View All Jobs 52

Description

  • Own the self-serve paid media strategy end to end, including budget allocation, channel mix, and performance targets across search, social, display, video, and other channels.
  • Lead, develop, and retain a high-performing team of 5-10 paid media specialists.
  • Drive measurable improvements in acquisition efficiency while scaling total investment.
  • Partner cross-functionally with analytics, creative strategy, growth engineering, product marketing, lifecycle, and finance to maximize paid media impact.
  • Improve measurement capabilities by partnering with data science on attribution modeling, incrementality testing, and forecasting.
  • Develop and manage the self-serve paid media budget, including pacing, forecasting, and executive reporting.
  • Identify and scale emerging channels and formats.
  • Represent paid media performance and strategy in leadership forums and to diverse stakeholders.

Requirements

  • 10+ years of experience in performance marketing or paid media, including at least 3 years leading a team.
  • Demonstrated experience managing large-scale paid media budgets with accountability for business outcomes through revenue.
  • Strong analytical foundation with understanding of attribution, incrementality testing, LTV, and data-driven optimization.
  • Experience in B2B SaaS, developer tools, fintech, or high-growth technology companies.
  • Track record of building, developing, and retaining high-performing marketing teams.
  • Strong creative sensibility with a clear point of view on platform-specific creative performance and creative velocity.
  • Experience working cross-functionally with data science, engineering, creative, and finance partners to deliver growth.
  • Experience with self-serve or product-led growth models where paid media drives product activations, not just leads, preferred.
  • Background in international paid media strategy across multiple markets and languages, preferred.
  • Experience building or advancing media mix models, geo-based incrementality testing, or multi-touch attribution systems, preferred.
  • Comfort operating in a fast-paced, metrics-driven culture, preferred.

Interested in this position?

Apply directly on the company website

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