Manager, Paid Media

3 hours, 8 minutes ago
Full-time
Senior
Marketing and Growth
Learneo

Learneo

Learneo pioneers a platform of builder-driven productivity and learning businesses, uniting to empower global advancement in studies and careers.

Diversified Consumer Services
51-250

Description

  • Lead paid media budget planning and allocation across products, geographies, languages, and channels.
  • Own campaign strategy and execution across platforms including Google Search, DV360, PMax, Meta, UAC, and ASA.
  • Own audience strategy across the funnel, including segmentation, remarketing, and lookalike audiences.
  • Define the measurement framework, including attribution, incrementality testing, and Marketing Mix Modeling.
  • Manage agency, platform partnership, and vendor relationships, including negotiations and renewals.
  • Build, mentor, and develop the paid media team and establish clear goals and ways of working.
  • Deliver performance reporting tied to business outcomes such as CAC, ROAS, LTV, and CPI.
  • Evaluate and pilot emerging ad formats, AI-powered campaign types, and platform innovations.
  • Run structured A/B tests across ads, landing pages, and bidding strategies.
  • Build and manage a global affiliate program and commission models.
  • Partner with Data, Product, Finance, and Legal to align media investments with growth and profitability goals.

Requirements

  • 7-12 years of experience in Paid Media, Growth Marketing, or Performance Marketing.
  • Experience with full-funnel campaigns and global media strategies.
  • Proven track record managing large-scale paid campaigns across multiple channels.
  • Strong analytical background with expertise in attribution, media mix modeling, incrementality, and full-funnel metrics.
  • Experience working cross-functionally with strong negotiation and peer influence skills.
  • Hands-on experience with tools such as Google Ads, Meta Ads, DV360, GA4, TikTok Ads Manager, and Looker.
  • Experience with affiliate marketing.
  • Background in DTC and B2C; subscription-based business experience is preferred.
  • Managerial experience with remote teams.
  • Experience selecting and managing overseas media agencies.
  • Familiarity with AI and writing tools is a bonus.
  • Eligible for hire in India.

Benefits

  • Competitive salary and annual bonus.
  • Medical coverage.
  • Life and accidental insurance.
  • Vacation and leave options, including menstrual, flexible, and special leave.
  • Education and development reimbursements plus professional workshops.
  • Maternity and parental leave.
  • Hybrid and remote work model with flexible working hours.
  • Tech and work-from-home stipends plus new hire allowances.
  • Employee referral program.
  • Premium access to Quillbot.

Interested in this position?

Apply directly on the company website

Apply Now

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