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Paid Ads Specialist / Applied Mathematical Modelling Expert to Implement ROI

4 hours, 59 minutes ago
India, Bulgaria
Full-time
Mid Level
Paid Media Specialist
Data Science and Analytics
Digital Marketing Facebook Ads Google Ads Google Tag Manager
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Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020
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Description

  • Develop and execute data-driven paid marketing strategies across multiple channels to drive customer acquisition and revenue growth.
  • Manage end-to-end campaign execution, including setup, targeting, optimization, and performance tracking.
  • Run A/B tests on creatives, audiences, and funnels to improve conversion rates and campaign efficiency.
  • Create high-converting ad copy and collaborate on creative assets aligned with campaign objectives.
  • Monitor and optimize key performance metrics such as ROI, ROAS, CAC, and conversion rates.
  • Implement and maintain tracking systems, including pixel setup, event tracking, UTM parameters, and conversion APIs.
  • Use analytics tools to conduct full-funnel performance analysis and identify optimization opportunities.
  • Prepare regular reports and performance forecasts with actionable insights to improve campaign outcomes.
  • Stay updated on trends in digital marketing, paid media, and analytics to continuously improve effectiveness.

Requirements

  • 3+ years of hands-on experience in performance or digital marketing with a strong focus on paid media.
  • Proven experience managing campaigns across platforms like Meta, Google, and other paid channels.
  • Strong analytical mindset with the ability to interpret data and make performance-driven decisions.
  • Experience with marketing analytics and tracking tools such as GA4 and Google Tag Manager.
  • Ability to write compelling, high-converting ad copy tailored to different audiences and platforms.
  • Strong understanding of funnel optimization, attribution models, and customer acquisition strategies.
  • Comfort with technical aspects of marketing, including tracking implementation and data analysis.
  • Excellent problem-solving skills with a proactive, ownership-driven approach.
  • Ability to work independently in a fast-paced, results-oriented environment.
  • Passion for experimentation, continuous learning, and improving campaign performance through data-backed insights.

Interested in this position?

Apply directly on the company website

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