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Technical Marketing Analyst - PPC (Contract)

23 hours, 52 minutes ago
Poland
Contract
Mid Level
Paid Media Specialist
Data Science and Analytics
CRM Facebook Ads Google Ads Google Tag Manager LinkedIn Ads
Apply Now
Cloudinary

Cloudinary

Cloudinary is a top SaaS provider for image and video management, optimizing media delivery to enhance user experiences.

Internet Software & Services
251-1K
Founded 2011
View All Jobs 8

Description

  • Audit and repair tracking infrastructure across Meta, Google Ads, LinkedIn, and X, including pixels, CAPI, GTM, and conversion events.
  • Diagnose and resolve discrepancies between ad platform reporting, Google Analytics 4, and CRM or pipeline data.
  • Implement or repair server-side tracking and other reliable, privacy-compliant event measurement setups.
  • Configure, validate, and document Google Tag Manager containers, triggers, tags, variables, and data layers.
  • Set up conversion events, custom conversions, and offline conversion imports where needed.
  • Verify landing page tracking integrity for page views, form submits, and downstream events.
  • Build, structure, and refine PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and X/Twitter Ads.
  • Run daily optimization activities such as negative keyword reviews, bid adjustments, targeting changes, and A/B tests.
  • Prepare weekly performance reports that connect campaign results to pipeline, CAC, and lead quality.
  • Collaborate with Growth, Content, and Design teams to align messaging, creative, experiments, documentation, and playbooks.

Requirements

  • Hands-on experience implementing and debugging Meta Conversions API (CAPI), Google Ads conversion tracking (gtag.js), LinkedIn Insight Tag, and X pixel.
  • Proficiency with Google Tag Manager, including building and troubleshooting containers, custom triggers, data layer variables, and event schemas.
  • Ability to diagnose tracking failures using browser DevTools, GTM Preview mode, Meta Events Manager or Test Events, and Google Tag Assistant.
  • Experience with server-side tagging or server-side GTM is a strong plus.
  • Familiarity with GA4 event models, DebugView, and cross-platform attribution challenges.
  • Understanding of cookie consent frameworks and their impact on tracking, including GDPR and ePrivacy.
  • 3+ years of PPC campaign management across Google, Meta, LinkedIn, and Twitter/X.
  • Strong understanding of keyword strategy, bidding behavior, funnels, and intent mapping.
  • Excellent English communication skills.
  • Comfort working in a growth-oriented, remote environment with fast iteration and experimentation.

Interested in this position?

Apply directly on the company website

Apply Now

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