Lifecycle Product Marketing & Project Manager

1 hour, 27 minutes ago
Full-time
Junior
Project and Program Management
Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020

Description

  • Map and refine the end-to-end customer journey to identify touchpoints, drop-offs, and growth opportunities.
  • Segment users by behavior, demographics, lifecycle stage, and intent to support targeted marketing strategies.
  • Plan and execute lifecycle campaigns across email, SMS, push notifications, in-app messaging, and web channels.
  • Build and optimize automated marketing workflows for timely, personalized communication at scale.
  • Use data to develop personalization strategies that improve engagement, retention, and conversion rates.
  • Track and analyze performance metrics across activation, engagement, and lifecycle stages.
  • Run A/B tests to improve messaging, timing, and overall campaign effectiveness.
  • Ensure a consistent cross-channel user experience through aligned messaging and integrations.
  • Collaborate with product, sales, support, engineering, and other teams to align lifecycle initiatives with business goals.
  • Maintain documentation for campaigns, workflows, and performance insights to support continuous improvement.

Requirements

  • 3+ years of experience in lifecycle marketing, product marketing, or marketing analytics.
  • Strong data-driven mindset with the ability to translate insights into actionable strategies.
  • Proficiency in Google Sheets for data tracking, analysis, and reporting.
  • Hands-on experience with marketing automation tools such as Customer.io, Braze, HubSpot, or Klaviyo.
  • Proven ability to map customer journeys and execute multi-channel lifecycle campaigns.
  • Strong understanding of segmentation, personalization, and conversion optimization techniques.
  • Excellent communication skills for collaborating across technical and non-technical teams.
  • High attention to detail and the ability to manage multiple campaigns and workflows simultaneously.
  • Experience with A/B testing and performance optimization methodologies.
  • Self-driven and disciplined, with the ability to work effectively in a remote environment.

Benefits

  • Salary range of Rs 15,00,000 to Rs 28,00,000 per year (INR 15–28 LPA).
  • Remote work location with coverage for Europe and the USA.
  • Full-time employment.

Interested in this position?

Apply directly on the company website

Apply Now

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