Founding Performance Marketer (VC backed US Startup)

2 hours, 43 minutes ago
Full-time
Mid Level
Marketing and Growth
Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020

Description

  • Own and scale paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, YouTube, and emerging digital channels.
  • Manage acquisition budgets with a focus on CAC, conversion rate, activation, retention, and ROAS.
  • Build and optimize landing pages, onboarding funnels, retargeting systems, and conversion journeys.
  • Run rapid experiments across creatives, messaging, audience segmentation, bidding strategies, and funnel improvements.
  • Analyze campaign performance, attribution data, and user behavior to identify scalable growth opportunities.
  • Collaborate with product, design, and content teams to improve acquisition efficiency and user activation outcomes.
  • Monitor and optimize core marketing metrics such as CTR, CPA, CAC, retention, and LTV.
  • Implement event tracking, pixel integrations, and attribution systems for accurate measurement.
  • Conduct A/B tests across ads, landing pages, onboarding flows, and user journeys to improve conversion performance.
  • Develop growth strategies, contribute to go-to-market initiatives, and present performance insights to leadership.

Requirements

  • 3+ years of hands-on experience in performance marketing and paid acquisition.
  • Strong expertise in managing campaigns across Google Ads, Meta Ads, TikTok Ads, and other paid channels.
  • Proven experience handling acquisition budgets and driving measurable growth outcomes.
  • Strong analytical mindset with experience using data to optimize campaigns and funnels.
  • Hands-on experience with GA4, Mixpanel, Amplitude, Segment, and attribution platforms.
  • Strong understanding of conversion funnels, user acquisition strategies, and growth marketing principles.
  • Experience with A/B testing, pixel implementation, event tracking, and campaign attribution.
  • Ability to independently execute campaigns end-to-end with minimal supervision.
  • Comfort working in startup environments with high ownership and evolving priorities.
  • Experience marketing consumer products or product-led SaaS offerings is a strong advantage.

Interested in this position?

Apply directly on the company website

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