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Head of Paid Media

46 minutes ago
United States
Full-time
Lead
Paid Media Specialist
Marketing and Growth
Digital Marketing Generative AI Google Ads LLM
Apply Now
RYNO Strategic Solutions

RYNO Strategic Solutions

RYNO Strategic Solutions is a leading digital marketing agency specializing in providing tailored strategies for home services businesses. With expertise in SEO, PPC, social media, and more, they help businesses in HVAC, plumbing, electrical, and roofi...

Professional Services
51-250
Founded 2007
View All Jobs 4

Description

  • Develop and refine the agency’s paid media strategy and operating playbook across search, paid social, OTT, and emerging channels.
  • Lead strategic testing, platform expansion, and service innovation to improve performance and competitive advantage.
  • Drive adoption of AI-driven tools and identify how generative AI and LLM-based search behaviors change the path to purchase.
  • Identify and implement emerging technologies that improve campaign performance, targeting, and scalability.
  • Serve as the agency’s primary thought leader on paid media innovation and translate market changes into scalable best practices.
  • Design and scale the paid media department structure to support operational efficiency, service excellence, and growth.
  • Lead hiring, resource planning, coaching, and mentorship for the paid media team.
  • Evaluate, procure, and implement tools, systems, and automation for reporting accuracy and service delivery.
  • Oversee scalable processes for campaign management, data collection, and measurement across paid media platforms.
  • Act as a strategic advisor for enterprise accounts and partner with client leadership to drive retention and growth.
  • Support the sales team by shaping strategy and scoping complex, multi-channel opportunities.
  • Manage executive relationships with platform partners such as Google, Microsoft, Meta, and Yelp.
  • Collaborate cross-functionally with Client Success, SEO, Web, and Sales teams on integrated strategy and execution.

Requirements

  • 10+ years of experience in paid media marketing within a fast-paced, high-volume marketing agency environment.
  • 7+ years of experience leading and developing high-performing teams across multiple levels and functions.
  • Experience in or strong understanding of the home services industry, strongly preferred.
  • Deep curiosity for emerging digital marketing trends and a demonstrated commitment to thought leadership.
  • Proven track record of driving innovation through strategic testing, experimentation, and continuous performance optimization.
  • Strong ability to synthesize complex performance data into clear recommendations for senior and executive stakeholders.
  • Advanced expertise across major paid media platforms, including Google Ads and Meta Ads Manager.
  • Experience with local service and lead-generation platforms such as Angi and Yelp, preferred.
  • Strong understanding of how generative AI and LLMs are transforming digital marketing, campaign operations, and consumer search behavior.
  • Ability to work in a salary-exempt role with eligibility for quarterly performance-based bonuses.

Benefits

  • Remote-first culture with flexible work options.
  • Performance-based quarterly bonuses.
  • Medical, dental, vision, and life insurance.
  • 401(k) matching.
  • 6 weeks of paid parental leave.
  • $2,000 annual tuition reimbursement.
  • Wellness stipend for health and fitness.
  • Monthly data stipend for remote work support.
  • Paid vacation and sick time.
  • 11 paid holidays.
  • Paid days for a Cause.
  • Paid birthday holiday.
  • Comprehensive Employee Assistance Program.
  • Leadership and career advancement opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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