Copywriter for a Co-working brand

5 hours, 13 minutes ago
Full-time
Mid Level
Design and User Experience
Weekday

Weekday

Weekday helps companies hire engineers who are vouched by other software engineers, enabling passive income for engineers. They offer services like drafting outreach messages, shortlisting candidates, and conducting reference checks. Backed by Y Combin...

Construction & Engineering
11-50
Founded 2020

Description

  • Develop and manage monthly content calendars aligned with marketing goals and business priorities.
  • Create content strategies, content pillars, and storytelling frameworks to strengthen brand positioning.
  • Plan, write, and manage content for LinkedIn, Instagram, X (Twitter), YouTube, and other digital platforms.
  • Lead founder-focused content and thought leadership initiatives to enhance executive visibility and industry influence.
  • Research industry trends, emerging topics, and audience insights to identify high-impact content opportunities.
  • Write platform-specific copy, captions, articles, and business narratives tailored to different audiences.
  • Collaborate with designers and creative teams to turn content concepts into digital assets.
  • Recommend content formats and channel-specific strategies to maximize reach, engagement, and brand awareness.
  • Monitor content performance and optimize strategies based on audience engagement and business objectives.
  • Maintain consistent brand messaging while managing multiple content initiatives and timelines.

Requirements

  • 3+ years of experience in Content Strategy, Content Marketing, Copywriting, or Social Media Content within B2B environments.
  • Strong expertise in content planning, editorial calendar management, and business storytelling.
  • Proven experience creating founder-led content and executive thought leadership initiatives.
  • Excellent understanding of LinkedIn content strategy and professional audience engagement.
  • Strong writing, editing, and communication skills with the ability to simplify complex business topics into engaging content.
  • Experience collaborating with creative teams to develop high-quality digital campaigns and branded content.
  • Strong research, analytical, and stakeholder management skills with a strategic mindset.
  • Ability to independently manage multiple content initiatives while maintaining quality and consistency.
  • Experience in commercial real estate, co-working, workplace solutions, enterprise services, hospitality, architecture, infrastructure, or other B2B sectors is an advantage.
  • Familiarity with short-form video content, digital marketing trends, and multi-platform content optimization is a plus.

Benefits

  • Remote work from India.
  • Full-time role.
  • Salary range of Rs 700000 - Rs 800000 per year (INR 7-8 LPA).

Interested in this position?

Apply directly on the company website

Apply Now

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