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GTM Specialist

2 hours, 7 minutes ago
South Africa
Mid Level
Business Development
Sales and Business Development
CRM
Apply Now

VirtuHire

VirtuHire is a staffing and recruiting company focused on helping businesses hire remote South African talent. It offers hiring support and employee management services including onboarding, payroll, compliance, and employer-of-record support.

Staffing / Recruiting
11-50
Founded 2019
View All Jobs 32

Description

  • Develop and execute Go-to-Market strategies.
  • Independently define, launch, monitor, and optimize campaigns in collaboration with commerce and campaigns teams.
  • Co-develop GTM and ABM strategies for clients.
  • Translate ICPs and market insights into data-driven account selection and outreach.
  • Build ABM flows using tools such as Clay, Instantly, and LinkedIn Sales Navigator.
  • Create personalized email sequences, LinkedIn touches, and micro-content tailored to buying groups.
  • Use intent data, CRM signals, and enrichment tools to identify opportunities early.
  • Create dashboards and reports on pipeline growth, meetings, conversion rates, and revenue impact.
  • Generate high-quality prospect lists and manage list segmentation, enrichment, and trigger-based workflows.
  • Monitor engagement, open and reply rates, meetings, and pipeline progression.
  • Collaborate with internal sales and marketing teams and contribute to GTM/ABM knowledge sharing and innovation.

Requirements

  • 3–5 years of experience in Account-Based Marketing or GTM operations.
  • Proven experience building scalable ABM systems, not just standalone campaigns.
  • Strong understanding of data-driven segmentation, ICP definition, and account prioritization.
  • Experience with tools such as Clay, LinkedIn Sales Navigator, and Instantly.
  • Analytical and commercially minded with an understanding of automation and personalization.
  • Ability to work fluently across both marketing and sales contexts.
  • Bonus: experience in an agency environment and with B2B sales cycles.
  • Bonus: experience with Dutch clients, the Dutch market, or the Dutch language.
  • Comfort working in the CRM system Orbit/Teamleader.
  • Strong AI fluency and comfort applying AI techniques in GTM/ABM work.

Interested in this position?

Apply directly on the company website

Apply Now

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