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Account Based Marketing Manager

1 hour, 52 minutes ago
United States
Full-time
Senior
Marketing Manager
Sales and Business Development
Content Marketing CRM Salesforce
Apply Now
Virtualitics

Virtualitics

Virtualitics, Inc. leverages AI for advanced analytics, enabling rapid data processing, predictive modeling, and seamless integration into workflows for smarter business decisions.

IT Services
51-250
Founded 2016
$32M raised
View All Jobs 12

Description

  • Own and execute account-based marketing programs for priority public sector account pods, including U.S. military branches, COCOMs, NatSec organizations, and Federal Systems Integrators.
  • Build account-based marketing plans with go-to-market stakeholders that align messaging and content to mission priorities and procurement cycles.
  • Plan and run integrated, multi-channel campaigns for named accounts within each account pod.
  • Represent Virtualitics at government and defense industry events, managing pre-event, onsite, post-event, and amplification activities.
  • Track account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement and report performance to go-to-market stakeholders.
  • Develop tailored content and enablement materials, including one-pagers, case studies, and presentations, to support account-specific sales conversations.
  • Partner with the Marketing Director to prioritize account coverage and adjust investment based on pipeline stage and account tier.
  • Build cross-functional relationships, manage competing priorities, and drive adoption of marketing recommendations and best practices.

Requirements

  • 5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences.
  • Demonstrated experience building and managing multi-channel ABM programs for named account lists.
  • Working knowledge of public sector buying processes and the mission priorities of Department of War service branches, COCOMs, or national security organizations.
  • Experience partnering with go-to-market stakeholders to align marketing investment with pipeline goals.
  • Strong writing and communication skills, including the ability to translate technical capabilities into mission-relevant value propositions for multiple personas.
  • Willingness to travel to industry conferences and events up to 25%.
  • Experience serving defense, national security, or critical infrastructure customers, and preferably Federal Systems Integrators.
  • Familiarity with Salesforce Account Engagement, Marketing Cloud, or equivalent CRM and marketing automation platforms.
  • Bachelor’s degree in marketing, communications, or a related field, or equivalent experience.
  • Ability to provide a writing sample during the interview process; candidates near the California or Northern Virginia offices are preferred.

Benefits

  • Highly competitive compensation.
  • Meaningful equity participation.
  • Fully paid medical, dental, and vision coverage for employees and dependents.
  • Unlimited paid time off.
  • Flexible work arrangements, including remote flexibility and hybrid options in the Los Angeles and Washington, DC areas.
  • Meaningful ownership and career growth opportunities in a rapidly scaling company.

Interested in this position?

Apply directly on the company website

Apply Now

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