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Account Based Marketing Manager

15 hours, 46 minutes ago
United States
Full-time
Senior
Marketing Manager
Sales and Business Development
Content Marketing CRM Salesforce
Apply Now
Virtualitics

Virtualitics

Virtualitics, Inc. leverages AI for advanced analytics, enabling rapid data processing, predictive modeling, and seamless integration into workflows for smarter business decisions.

IT Services
51-200
Founded 2016
$32M raised
View All Jobs 14

Description

  • Own and execute account-based marketing programs for priority public-sector account pods, including U.S. military branches, NatSec organizations, COCOMs, and Federal Systems Integrators.
  • Partner with go-to-market stakeholders to create ABM plans aligned with each account pod’s mission priorities and procurement cycle.
  • Plan and run integrated, multi-channel ABM campaigns for named accounts.
  • Represent Virtualitics at government and defense industry events and manage pre-event, onsite, and post-event activations.
  • Track account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement and report program performance to GTM stakeholders.
  • Develop tailored sales enablement content, including one-pagers, case studies, and presentations, with GTM, product, technical, and mission success teams.
  • Partner with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier.

Requirements

  • 5+ years of experience in account-based marketing, field marketing, or public-sector marketing, ideally supporting defense, intelligence, or federal civilian audiences.
  • Experience building and executing multi-channel ABM programs for named account lists.
  • Working knowledge of public-sector buying processes and the mission priorities of DoW service branches, COCOMs, or national security organizations.
  • Experience partnering with GTM stakeholders to align marketing investment with pipeline goals.
  • Strong writing and communication skills, including the ability to translate technical capabilities into mission-relevant value propositions for multiple personas.
  • Willingness to travel to industry conferences and events up to 25% of the time.
  • Prior experience serving defense, national security, or critical infrastructure customers (preferred).
  • Experience marketing to or within Federal Systems Integrators (preferred).
  • Familiarity with Salesforce and Account Engagement/Marketing Cloud or equivalent CRM and marketing automation platforms (preferred).
  • Bachelor’s degree in marketing, communications, or a related field, or equivalent experience; submit one writing sample during the interview process.

Benefits

  • Highly competitive compensation.
  • Meaningful equity participation.
  • Fully paid medical, dental, and vision coverage for employees and dependents.
  • Unlimited paid time off.
  • Flexible work arrangements, including remote flexibility and hybrid options in the Los Angeles and Washington, DC areas.
  • Meaningful ownership and career-growth opportunities.

Interested in this position?

Apply directly on the company website

Apply Now

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