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Senior Marketing Manager

1 month ago
United States
Full-time
Lead
Marketing Manager
Marketing and Growth
Python
Apply Now
Rover.com

Rover.com

Rover.com is an award-winning technology business dedicated to providing safe, easy, and affordable pet care services. They connect pet parents with a network of trusted pet sitters and dog walkers, offering in-home dog boarding, pet sitting, dog walki...

Diversified Consumer Services
251-1K
Founded 2011
$311M raised
View All Jobs 7

Description

  • Drive long-range strategy for upper-funnel channels and set goals and OKRs for consideration growth.
  • Influence annual planning cycles with media expertise and market insights.
  • Partner with the Brand team to align upper-funnel execution with brand vision and performance feedback.
  • Own media stewardship across Linear TV, OTT/CTV, Audio, Podcast, OOH, and Programmatic channels.
  • Manage and coach external agency partners and hold them accountable to performance benchmarks.
  • Manage large-scale program budgets with accuracy and financial discipline.
  • Work with Marketing Data Science to develop measurement frameworks and apply MMM results.
  • Design and propose Geo-Uplift tests to validate incrementality of upper-funnel spend.
  • Solve complex attribution and signal-loss challenges in a privacy-first environment.
  • Automate marketing workflows and operationalize AI tools across the department.
  • Communicate complex media and AI concepts to executive stakeholders and share findings across the organization.

Requirements

  • 8-12+ years of relevant experience in high-scale media strategy with a consumer brand, ideally a two-sided marketplace.
  • Demonstrated expertise using upper-funnel channels to drive new customers and measure impact.
  • Hands-on experience with Geo-Uplift testing and applying Media Mix Modeling (MMM) results.
  • Experience improving workflow automation using scripts, Python, SaaS tools, and AI.
  • Experience building or implementing AI-driven systems that improved a marketing team's delivery capacity is a strong plus.
  • Experience managing agencies, holding them accountable for results, and running an RFP process.
  • Bachelor’s degree required; a Master’s degree in a quantitative or business field is a plus.
  • Experience managing campaigns in the UK and EU is a plus.
  • Experience collaborating with internal Brand teams and Marketing Data Science.
  • Pet-related brand experience is a nice to have.
  • Must be able to work remotely and reside in an approved state: FL, GA, ID, NC, TX, WA, or MI.

Benefits

  • Competitive compensation with first-year Washington State salary range of $139,482-$182,724 outside the Seattle area.
  • 401(k) match.
  • Long-term incentive plan with a company performance-based cash payout.
  • Flexible PTO.
  • Medical, dental, and vision insurance.
  • Commuter benefits.
  • Pet benefits, including $1,000 toward adopting your first dog or cat.
  • Bring your dog to work, with unlimited puppy time.
  • Stocked fridges, coffee, soda, treats, and free monthly catered lunches.

Interested in this position?

Apply directly on the company website

Apply Now

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