Director of Content Strategy

10 hours, 38 minutes ago
Full-time
Lead
Technical Writing and Documentation
Vested

Vested

Vested is a global, integrated PR and marketing firm specializing in financial services. With a deep passion for finance, Vested's team of FINRA and CFA certified professionals offer unique perspectives to help financial firms tell their stories effect...

Professional Services
51-250

Description

  • Own and grow content strategy as a distinct practice area within Vested, including vision, positioning, and service offerings.
  • Develop and promote Vested's point of view on exceptional content internally and externally.
  • Establish content best practices, style guides, editorial standards, and workflow processes across B2B and B2C financial services.
  • Serve as the internal authority on content strategy and advise practice areas and account teams on content-related questions.
  • Lead or oversee delivery of content projects and retainers, ensuring quality, consistency, and strategic alignment.
  • Act as a senior content strategist and editor on key client engagements from initial strategy through execution.
  • Partner with PR, digital, and creative teams to deliver integrated, channel-appropriate content programs.
  • Build and manage a bench of freelance and fractional copywriters across multiple financial services content types.
  • Mentor and develop junior and mid-level team members contributing to content programs.
  • Identify and pursue new business opportunities, and contribute to pitches, proposals, and client growth efforts.
  • Design and lead internal training sessions, workshops, and educational programs to upskill colleagues.
  • Champion Vested's approach to AI-assisted content creation and establish guardrails for quality and compliance.

Requirements

  • 8+ years of integrated content strategy, editorial, or content marketing experience.
  • Significant experience in financial services, fintech, or a related B2B professional services environment (preferred).
  • Demonstrated experience leading or building a content practice, team, or function within an agency or in-house.
  • Exceptional writing and editing skills across a variety of formats.
  • Strong command of financial topics and the ability to translate complex ideas into clear, compelling narratives.
  • Experience developing and winning new business, including contributing to pitches and proposals.
  • Proven ability to manage and develop a network of freelance or contract content talent.
  • Strong project management skills and the ability to manage multiple client engagements simultaneously.
  • Excellent communication and presentation skills with confidence engaging senior clients and internal stakeholders.
  • A collaborative, entrepreneurial mindset.
  • Experience with AI tools and emerging content technologies (preferred).

Benefits

  • Access to continuous learning and up-skilling through VestED.
  • Work with an in-house Chief Economist and a proprietary educational program.
  • Opportunity to join an agency recognized as one of the industry's Best Places to Work.
  • Be part of a company with over 100 employees and a broad portfolio of financial communications businesses.
  • Opportunity to work in a mission-driven environment focused on making finance more accessible, transparent, and sustainable.

Interested in this position?

Apply directly on the company website

Apply Now

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