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Product Marketing Manager

5 hours, 53 minutes ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
Content Marketing CRM Salesforce
Apply Now
Versaterm

Versaterm

Versaterm Public Safety is a leading developer of integrated software solutions for First Responders in Canada and the United States. They focus on customer experience and outcomes, empowering public safety agencies to transform their organizations. Ve...

Internet Software & Services
51-250
Founded 1977
View All Jobs 46

Description

  • Develop differentiated product positioning and messaging frameworks for target audiences and business growth across verticals.
  • Partner with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
  • Lead integrated, multi-channel marketing programs, including account-based marketing initiatives tied to target accounts.
  • Develop and implement retention marketing programs that increase customer engagement, adoption and lifetime value.
  • Create sales enablement materials, thought leadership content, presentations and persona-based funnel content.
  • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories.
  • Ensure consistent brand representation across marketing assets, events and customer communications.
  • Monitor campaign performance, analyze KPIs and ROI, and provide recommendations to improve effectiveness.
  • Stay informed on industry trends, competitor movements and customer needs to inform strategy.
  • Represent the product in internal and external forums, including webinars, events and customer engagements.

Requirements

  • Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent education and experience.
  • 5-7 years of experience in product marketing, preferably in B2B SaaS or technology.
  • Experience in the public safety industry is a strong plus.
  • Proven success launching and scaling marketing campaigns with measurable business outcomes.
  • Strong understanding of demand generation, buyer journeys and ABM strategies.
  • Exceptional storytelling and communication skills with the ability to simplify complex concepts.
  • Strong project management skills and ability to manage multiple priorities in a fast-paced environment.
  • Strategic thinker with a data-driven mindset and a bias for action.
  • Experience influencing cross-functional stakeholders and working collaboratively across teams.
  • Proficiency in CRM, CMS and marketing automation platforms such as Salesforce, Pardot/MCAE or Marketo (preferred).
  • Familiarity with Adobe Creative Suite and Microsoft Office tools.
  • Must comply with FBI CJIS Security Policy and successfully pass a comprehensive fingerprint-based background check.
  • Ability to obtain and maintain all required security clearances as a condition of employment.

Benefits

  • Competitive base salary aligned with skills, experience, education, training, internal equity, market data and business needs.
  • Eligibility for variable compensation such as incentive plans or discretionary performance bonuses.
  • Comprehensive benefits offering.
  • Equal opportunity employer with a commitment to equity, diversity, inclusion and a barrier-free workplace.
  • Accommodations available upon request throughout the recruitment process.

Interested in this position?

Apply directly on the company website

Apply Now

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