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Product Marketing Manager

3 weeks, 1 day ago
United States
Full-time
Senior
Product Marketing Manager
Product Management
CRM Salesforce
Apply Now
Versaterm

Versaterm

Versaterm Public Safety is a leading developer of integrated software solutions for First Responders in Canada and the United States. They focus on customer experience and outcomes, empowering public safety agencies to transform their organizations. Ve...

Internet Software & Services
51-250
Founded 1977
View All Jobs 39

Description

  • Develop differentiated product positioning and messaging frameworks that support business growth across verticals.
  • Partner with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps.
  • Lead integrated, multi-channel marketing programs, including account-based marketing initiatives for target accounts.
  • Develop and implement retention marketing programs that increase customer engagement, adoption and lifetime value.
  • Create sales enablement tools, thought leadership assets, presentations and persona-based content across the funnel.
  • Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories for revenue teams.
  • Ensure consistent brand representation across marketing assets, events and customer communications.
  • Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve effectiveness.
  • Stay informed on industry trends, competitor movements and customer needs to shape product positioning and marketing strategy.
  • Represent the voice of the product in internal and external forums, including webinars, events and customer engagements.

Requirements

  • Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience.
  • 5-7 years of experience in product marketing, preferably in B2B SaaS or technology sectors.
  • Experience in the public safety industry is a strong plus.
  • Proven success launching and scaling marketing campaigns that drive measurable business outcomes.
  • Deep understanding of demand generation, buyer journeys and ABM strategies.
  • Exceptional storytelling and communication skills with the ability to simplify complex concepts.
  • Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
  • Strategic thinker with a data-driven mindset and a bias for action.
  • Experience influencing cross-functional stakeholders and working collaboratively across teams.
  • Proficiency in CRM, CMS and marketing automation platforms, with Salesforce, Pardot/MCAE and Marketo preferred.
  • Familiarity with Adobe Creative Suite and Microsoft Office tools.
  • Must comply with the FBI’s CJIS Security Policy and successfully pass a fingerprint-based background check.
  • Ability to obtain and maintain required security clearances as a condition of employment.

Benefits

  • Competitive starting salary based on skills, experience, education, training, internal equity and market data.
  • Comprehensive benefits offering.
  • Potential eligibility for variable compensation such as incentive plans or discretionary performance bonuses.
  • Equal opportunity employer committed to equity, diversity, inclusion and a barrier-free workplace.
  • Accommodations available upon request throughout the recruitment process.
  • People-led recruitment process with no AI used in hiring decisions.

Interested in this position?

Apply directly on the company website

Apply Now

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