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Senior Manager, Organic Growth Marketing

1 month, 1 week ago
United States
Full-time
Senior
Growth Marketing Manager
Marketing and Growth
Keyword Research Salesforce SEO Webflow
Apply Now
Verifiable

Verifiable

Verifiable offers cutting-edge medical credentialing and provider network software, automating primary source verifications to streamline healthcare operations.

Internet Software & Services
51-250
$74M raised
View All Jobs 7

Description

  • Develop and own a rolling 12-month content roadmap aligned to GTM motions, product launches, ABX campaigns, and sales cycles.
  • Build and maintain a consistent publishing cadence of SEO/AEO-optimized pillar content, guides, case studies, and visual assets.
  • Own content atomization so major assets are repurposed into multiple downstream formats across channels.
  • Ensure content themes align with ICP targeting and support campaign entry points and nurture touchpoints.
  • Own Verifiable's optimization roadmap across traditional search and Answer Engine Optimization, including schema markup, semantic triples, and query fan-out structures.
  • Drive non-branded organic growth and monitor how LLMs categorize the company to improve share of voice and correct miscategorization.
  • Partner with web/dev to maintain technical SEO health across the Webflow site.
  • Own strategy and execution for inbound conversion paths such as demo request forms, gated content, landing pages, and key entry points.
  • Build and manage a continuous A/B and multivariate testing program tied to pipeline outcomes.
  • Lead end-to-end webinar and video production, including scripting, guest management, post-production, and distribution.
  • Scale the webinar program and produce downstream assets such as blog posts, social clips, and sales snippets.
  • Define and own Verifiable's voice on LinkedIn and Reddit, and implement social listening to track sentiment and brand mentions.

Requirements

  • 8+ years in inbound, content, or growth marketing, including at least 5 years in B2B SaaS.
  • Proven track record building inbound programs that drive measurable pipeline, with specific examples required.
  • Hands-on CRO experience owning A/B testing programs and conversion funnel optimization.
  • Strong SEO fundamentals, including keyword research, on-page optimization, schema markup, and technical SEO awareness.
  • Fluency in AEO/AI search and firsthand experience experimenting with how LLMs source and surface content.
  • End-to-end video and webinar production experience.
  • Exceptional writing and editing ability to translate complex or technical concepts for business buyers.
  • Experience with complex B2B sales cycles and multi-stakeholder buying decisions.
  • Experience building third-party placement programs such as guest posts, byline articles, or podcast appearances, with a focus on LLM citation value (preferred).
  • Experience operationalizing a reviews program in partnership with Customer Success across platforms like G2 and Capterra (preferred).

Benefits

  • Fully remote, distributed work environment across the US and internationally.
  • Health, vision, and dental insurance plans.
  • Unlimited PTO.
  • New Apple equipment.
  • Startup equity as part of the compensation package.

Interested in this position?

Apply directly on the company website

Apply Now

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