Product Marketing Manager

9 hours, 28 minutes ago
Full-time
Senior
Product Management
Veracode

Veracode

Veracode is a top provider of software security solutions, enabling continuous identification and resolution of security flaws in the software development lifecycle to empower innovation with confidence.

Internet Software & Services
251-1K
Founded 2006
$114M raised

Description

  • Develop and refine positioning, messaging, and value propositions for core products and new innovations.
  • Lead end-to-end planning and execution for product launches, releases, and major feature updates.
  • Create campaign strategy, sales plays, and enablement materials for launches and releases.
  • Partner with sales enablement to create collateral, pitch decks, battle cards, demos, and training materials.
  • Work with content, demand generation, and creative teams to produce whitepapers, ebooks, webinars, blog posts, case studies, and website copy.
  • Collaborate with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.
  • Conduct market research, win/loss analysis, competitive analysis, and buyer persona development.
  • Collaborate with Customer Success and Product teams to gather insights and turn customer successes into stories and references.

Requirements

  • Product marketing experience in B2B SaaS, with cybersecurity, application security, or DevSecOps experience strongly preferred.
  • Proven ability to simplify complex technical concepts into clear, benefit-driven messaging.
  • Strong track record of successful product launches and go-to-market execution.
  • Excellent written and verbal communication skills with experience creating sales collateral and customer-facing content.
  • Data-driven mindset with comfort using win/loss data, usage metrics, and market insights to inform strategy.
  • Ability to thrive in a fast-paced environment and manage multiple priorities.
  • Bachelor’s degree in Marketing, Business, Computer Science, or a related field, or equivalent experience.
  • Experience in cybersecurity or application security, including AppSec, SAST, SCA, DAST, or DevSecOps, is preferred.
  • Familiarity with developer and security buyer personas is preferred.
  • Experience with AI-powered products or modern software development workflows is preferred.
  • Hands-on experience with Salesforce, Highspot, Gong, or marketing automation platforms is preferred.

Benefits

  • Outstanding medical, dental, and vision coverage.
  • Wellness benefits.
  • A “Take What You Need” time off policy.
  • Extensive development and training offerings.
  • Generous 401(k) match.
  • Compensation transparency for U.S.-based roles, with ranges available by grade.
  • A senior-level job grade for this role.

Interested in this position?

Apply directly on the company website

Apply Now

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