Product Marketing Senior Manager

9 hours, 41 minutes ago
Full-time
Senior
Product Management
Binance

Binance

Binance operates as a leading blockchain ecosystem and digital asset exchange, integrating digital technology with financial services to facilitate the trading and management of cryptocurrencies.

Capital Markets
5K-10K
Founded 2017
$10M raised

Description

  • Drive go-to-market strategy across multiple Binance products.
  • Define goals, audience, positioning, and messaging for product marketing initiatives.
  • Lead execution of growth initiatives to achieve business outcomes.
  • Collaborate with business, marketing, and regional teams to deliver on priorities.
  • Gather competitive, market, and customer insights to inform product development, business plans, and marketing strategy.
  • Act as the voice of the customer and the market to improve customer experience.
  • Launch insights-driven marketing programs that influence customer behavior and key business metrics across audiences and channels.
  • Champion marketing experimentation by testing, optimizing, and scaling measurable programs based on learnings.
  • Attract, coach, and develop a high-performing team of product marketers.

Requirements

  • Strong interest in and experience with the cryptocurrency space and community.
  • Proven track record of leading launches and marketing campaigns that drove significant business results.
  • Strong collaborative leadership skills with the ability to influence and lead cross-functional teams.
  • Strong business acumen with experience in analytical concepts such as LTV and incrementality.
  • Ability to synthesize insights and use them to influence key decisions.
  • Scrappy, resourceful, and creative problem-solving approach.
  • Ability to operate at both strategic and operational levels and consistently meet or exceed objectives.
  • Exceptional written and verbal communication skills.
  • Self-starter with a strong sense of urgency and entrepreneurial spirit.

Benefits

  • Competitive salary and company benefits.
  • Work-from-home arrangement, depending on business team needs.
  • Opportunity to work with world-class talent in a global organization with a flat structure.
  • Autonomy to tackle fast-paced, innovative projects.
  • Career growth opportunities and continuous learning.
  • Chance to shape the future of the world’s leading blockchain ecosystem.

Interested in this position?

Apply directly on the company website

Apply Now

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