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Director of Product Marketing

2 months, 3 weeks ago
United States
Full-time
Lead
Product Marketing Manager
Product Management
Apply Now
ActiveCampaign

ActiveCampaign

ActiveCampaign is a web-based software company that offers Email Marketing, Automation, and CRM services. Their Customer Experience Automation platform helps over 185,000 businesses build meaningful connections with their customers through personalized...

Internet Software & Services
251-1K
Founded 2003
$360M raised
View All Jobs 4

Description

  • Define and evolve product positioning and market narrative for Active Intelligence.
  • Translate complex AI capabilities into clear customer value across segments.
  • Lead go-to-market strategies focused on adoption and continued usage.
  • Own the market-side of the customer lifecycle from initial trial to ongoing product reliance.
  • Run experimentation-driven marketing programs with hypotheses, signals, and learning cycles.
  • Automate traditional launch mechanics such as release notes, enablement decks, and internal communications.
  • Equip Sales, Customer Success, and partners with positioning, proof points, and talk tracks.
  • Build feedback loops between go-to-market teams and Product to surface friction points and market opportunities.
  • Develop thought leadership and market presence that establishes ActiveCampaign as a reference point for autonomous marketing.
  • Lead and develop a PMM team while creating a culture of accountability, ownership, urgency, and growth.

Requirements

  • 8+ years of hands-on experience in Product Marketing, Growth, or Product Strategy in B2B SaaS or AI-driven technology companies.
  • 3+ years of proven leadership experience leading PMM teams, including building or transforming a function.
  • A product-strategy mindset with the ability to think about market impact like product-market fit.
  • A proven track record of driving adoption and retention outcomes, not just launch metrics.
  • Proven ability to influence across Product, Sales, Marketing, and Customer Success.
  • Prior experience with AI-native products, marketing automation, or platform products serving SMB/mid-market is highly valued.
  • Experience building experimentation-driven marketing functions is highly valued.
  • Deep customer empathy paired with analytical rigor is highly valued.
  • An AI-native approach to how you think, work, and lead is highly valued.
  • Ability to build trust through clarity, accountability, and results is highly valued.

Benefits

  • Base salary range of $192,400 to $264,600 per year.
  • Potential eligibility for bonus, equity, sales incentives, and other role-specific compensation.
  • Fully covered High Deductible Health Plan (HDHP).
  • Complimentary telehealth services and free Calm subscription.
  • Access to LinkedIn Learning, professional development programs, and career growth opportunities.
  • Open PTO for flexible time off.
  • Generous 401(k) matching with immediate vesting.
  • Quarterly perks including commuter and lunch benefits for hub-based employees or a stipend for remote workers.
  • Four-week paid sabbatical with bonus after five years.

Interested in this position?

Apply directly on the company website

Apply Now

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