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Senior Alliance Product Marketing Manager

3 days, 7 hours ago
United States
Full-time
Senior
Partnerships Manager
Sales and Business Development
Content Marketing Cybersecurity Digital Marketing
Apply Now
Veeam Software

Veeam Software

Veeam Software is the global leader in Backup that delivers Modern Data Protection, offering solutions for virtual environments, enterprises, small businesses, and service providers worldwide.

Internet Software & Services
1K-5K
Founded 2006
$500M raised
View All Jobs 177

Description

  • Own and execute end-to-end marketing and go-to-market strategy for assigned OEM infrastructure partners.
  • Develop integrated co-marketing plans aligned to partner priorities, product roadmaps, and Veeam initiatives.
  • Plan, negotiate, and execute joint campaigns, content, digital programs, sales enablement, events, and promotions across the buyer journey.
  • Translate technical and solution capabilities into clear value propositions for IT, cloud, and security audiences.
  • Develop joint messaging, solution narratives, thought leadership, and enablement assets for alliance channels.
  • Serve as the product marketing voice for alliances while maintaining consistency with Veeam Data Platform positioning.
  • Partner with Alliances, Product Management, Product Strategy, Sales, and Field Marketing to align priorities and execute initiatives.
  • Integrate alliance marketing with core product marketing motions and share insights and campaign learnings across teams.
  • Represent Veeam and alliance marketing efforts at industry and partner events as needed.
  • Manage joint MDF programs and budgets and track performance against pipeline, lead generation, deal influence, and revenue targets.

Requirements

  • 5+ years of experience in product marketing, alliance/partner marketing, product management, or technical marketing within B2B software or high-tech industries.
  • Experience in software, cloud, SaaS, data protection, or security is preferred.
  • Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or a related field.
  • MBA is a plus.
  • Familiarity with alliance models including technology partnerships, reselling, and ecosystem-driven go-to-market.
  • Proven experience developing and executing co-marketing or ecosystem go-to-market strategies with strategic alliance partners.
  • Ability to translate complex technical concepts into clear customer value and business outcomes.
  • Demonstrated data-driven mindset with experience defining KPIs and measuring marketing impact.
  • Excellent storytelling, writing, and presentation skills with executive-level presence.
  • Ability to manage multiple initiatives autonomously in a fast-paced, dynamic environment.

Benefits

  • Unlimited paid time off, 12 paid holidays, 4 extra global VeeaMe Days for self-care, and 24 paid volunteer hours annually.
  • Paid parental leave: 8 weeks for all parents and 16 weeks for birthing parents.
  • Medical, dental, and vision coverage starting on the first day.
  • Mental health support, therapy sessions, and digital wellness tools through the Employee Assistance Program.
  • 401(k) retirement plan with company matching contributions.
  • Fertility, adoption, and surrogacy support through Maven.
  • Legal services, identity protection, and supplemental health insurance options.
  • Tax-advantaged spending accounts for healthcare, dependent care, and commuting.
  • Learning and development opportunities through LinkedIn Learning, O’Reilly, mentoring, workshops, and Global Day of Learning.
  • Competitive compensation with base pay plus performance-based bonus, with U.S. salary ranges from $131,800 to $337,500 depending on location.

Interested in this position?

Apply directly on the company website

Apply Now

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